October 2025
ertonline.co.uk
of their kind, they integrate a Bone-voiceprint sensor with cutting-edge LLM-powered translation. Designed for seamless multilingual communication, the W4s aim to revolutionise language interpretation through innovative noise-filtering and context-aware AI, delivering 98 per cent accuracy with a near-zero (0.2-second) lag time. Our pets are also being welcomed to the AI
Smart Sockets & Power Management: This is a way to bring older appliances into the sleep ecosystem. A “Wind Down” or “Goodnight” scene could automatically cut the power to specific sockets. This would switch off the television (rather than leaving it on standby with its distracting red light), lamps, and other non-essential chargers, creating a darker, more restful environment and saving energy. Thinking of this commercially, rather than selling individual devices, some retailers could potentially bundle products into a ‘Sleep Solution’ package. Imagine a section in-store or online that combines a smart mattress or topper, temperature-regulating air conditioner, automated blackout blinds, and circadian rhythm lighting. The central selling point isn’t the individual gadget, but a holistic ecosystem that works in concert, controlled by data from your wearable. The pitch shifts from “Buy this smart light” to “Invest in a system that manages your sleep environment for you.
Major MDA developments Turning our attention to the MDA category, so many new MDA brands and products were announced. The focus was on efficiency and time saving, giving users back precious time to spend on life and not chores, depending on how you view the necessities of living. Did you know that apparently we spend 6.6 hours per week doing laundry and an AI enabled washing machine can optimise the wash cycle, measuring the weight of the load, dispensing the right amount of detergent, if it’s an autodosing device, with most people always opting for the AI mode over any other.
Consumers are looking for more energy-
efficient appliances with smart technology remaining a popular feature for guided use and predicted maintenance, meaning your devices last longer. Shopping habits have pivoted to durability and quality, these being the top two reasons for a consumer to buy into a product, and no longer a brand. Yes, brands and retailers need to work harder to attract new customers in the MDA category and beyond. Another amazing example of AI innovation now commonly becoming a standard feature, is the mass adoption of real-time translation, which was perfectly demonstrated at IFA. Amongst other brands like Soundcore from Anker, Timekettle, a leader in the field, launched its W4 AI Interpreter Earbuds. Hailed as the first
party. Why not? PurrSong, the trailblazing pet tech company renowned for its AI-powered IoT healthcare solutions, unveiled the LavvieTAG2, the ultimate companion gadget for your cats and dogs. It’s a state-of-the-art collar that tracks activity, health and location and is designed to keep our furry friends happy, healthy, and safe. This lightweight, compact device monitors your pet’s daily activities while providing AI-powered insights into their well-being. IFA also awarded prizes this year to many brands that bring innovation to the market. These winners represent a wide range of global technology leaders with notable brands recognised in the inaugural program, including Samsung, LG, Hisense, Miele, Anker, and TCL, alongside numerous other industry pioneers who are driving breakthrough innovations across consumer technology and home appliances.
These included Smart home appliances, innovative consumer electronics, and sustainable lifestyle products. This year’s highlights include: >>
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