NEWS
Beko launches two major campaigns with P&G: PowerIntense x Fairy and EnergySpin x Ariel
Beko has announced the launch of two new campaigns with P&G, going live on 1 October 2025: Beko PowerIntense x Fairy and Beko EnergySpin x Ariel.
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Running for eight weeks and backed by multi- million-pound media investment, the campaigns will reach over 50 million consumers across prime-time TV, video-on-demand, digital, and social platforms. At the heart of the dishwasher campaign is
Beko’s latest innovation in dishwashing technology – PowerIntense. It features a unique four-spray arm with bi-directional movement and a pulse effect that delivers an intensive wash in every zone. The result:
spotless plates, pans, and glassware every time. Vijay Bhardwaj, Marketing Director at Beko UK
& Ireland, said: “PowerIntense represents the next generation of dishwasher performance. Its innovative spray-arm technology ensures that every dish, from the toughest pans to delicate glassware, comes out perfectly clean. We’re excited to bring this technology to millions of UK households through our latest
Hisense expands its KitchenFit range beyond refrigeration and into its laundry collection
Hisense has announced the launch of its latest laundry range – the KitchenFit 5i Series. Designed to meet the evolving needs of modern living, this new range offers a space-saving design with premium performance, allowing consumers to achieve a sleek, fully integrated laundry solution Hisense says the KitchenFit 5i Series has been designed with a shallow cabinet depth that enables it to sit neatly within surrounding kitchen units, creating a streamlined, built-in aesthetic.
The range is an extension of Hisense’s KitchenFit offering, which the brand launched in the UK 18 months ago, with numerous refrigeration models.
The range includes the KitchenFit 5i Series Washing Machine and Washer Dryer Both models are available in a variety of drum sizes including 9kg, 10.5kg, and in this type of range.
For more information, visit:
www.uk.hisense.com/. campaign with Fairy.”
These incentives will run from 1 October to 18 November 2025, and are available to all national accounts. Branded POS and marketing materials will be supplied to retailers, and the campaign will also be supported with dedicated campaign landing pages –
beko.co.uk/power-intense and
beko.co.uk/ energy-spin.
Miele makes red carpet debut at the 30th National Television Awards
Miele made its red- carpet debut as a sponsor of the 30th National Television Awards (NTAs), held at The O2 in London on Wednesday 10 September.
The purpose of the partnership was to increase awareness of the prestigious Which? Best Buy endorsement, stating “If you’re looking for a the end of 2025. According to Google Trends, searches for ‘Miele’ surged by over 5000 per cent, becoming a breakout search term during and immediately after the live broadcast – underlining the consumer interest generated by the sponsorship. For Miele’s retailers, this increased brand awareness is expected to support stronger customer demand, both in-store and online.
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