October 2025 ertonline.co.uk


We’d be foolish not to acknowledge we have a smaller market share in built-in and cooling, but this means that organically, with the right approach, these categories offer faster growth opportunities. There are some very strong brands in these sectors, though, so being patient and consistent is important to us.


Q: Are there new product launches or updates coming in 2025 that retailers should be excited about? PW: We’ve just launched some extremely strong and on-trend colours into our built-in portfolio – mirror-finish ovens, microwaves and warming drawers in gold, obsidian and bronze. They’re relatively unique in the market and a great demonstration of Bertazzoni’s manufacturing prowess.


We want to continue growing brand awareness


and are keen to demonstrate that we’re more (much more!) than ‘just’ range cookers. We have an extensive built-in portfolio and have made excellent progress in several product categories, including cooling and dishwashing. We want people to see and understand what we live and breathe every day – high quality, beautiful products, expertly engineered with copious amounts of choice for style & aesthetics.


Q: What categories or product ranges (e.g., range cookers, built-in, refrigeration) are key focus areas for growth? PW: One of Bertazzoni’s strengths is its expansive product portfolio and I would say that an holistic focus across all categories has enabled collective consistent growth. We’ve started to feel a strong pull from multiple channels for our range cookers, which is encouraging. However, we need to remain steadfast and ensure that we continue momentum, product evolution and messaging in order to capitalise on growing demand. We


purposefully, and very carefully, developed built-in and cooling collections to match range cookers so consumers can get consistency across the kitchen, regardless of which Series they choose. To that end, as range cookers grow, we’re expecting an increase in complementary product sales.


Then we’ve got some beautiful premium framed hobs which are yet another example of consistency, as they can be matched to complementary appliances. They’re a key point of difference versus our competitors, too. There’s plenty to come in 2026 which I


can’t say anything about at this time, but I’m encouraged and optimistic by our product pipeline.


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requests. Alongside this, we’ve collaborated with a number of parties to develop and install branded displays which have definitely improved performance. We’re glad that product availability has been one of our strengths this year, but we believe we can get even better, so will continue to concentrate on that.


Q: What are you doing specifically to support independent electrical retailers? PW: Our independent partners are very important customers indeed and we will continue to work closely with them. We’re a business built on relationships and have recruited strategically in location, experience and personality, in order to ensure sufficient coverage. It’s important to us that our products are displayed and explained fully and we have a dedicated sales team always available to evaluate and support retailer ideas &


Q: How do you work with UK retailers to ensure the premium positioning of Bertazzoni is clearly communicated to end consumers? PW: UK retailers are an extension of the Bertazzoni brand and it’s vital for us to ensure we do our bit to help them represent effectively. Whilst our product price points automatically classify them in the premium sector of the majority of our retail partners, that means nothing without the requisite support to back it up.


Staff training runs throughout the year and can be accessed when needed or when we feel necessary. Our brand and product brochures are circulated to all partners and are intentionally comprehensive and detailed. And, when it comes to branded displays and PoS, we work closely with our partners to develop what’s right for both parties, rather than simply offering ‘off the shelf’ options, which is of no benefit to anyone. >>


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