October 2025
ertonline.co.uk
IFA REVIEW I 34
FA has always been an important moment for Polti. “It’s where we meet our international partners, showcase innovation, and share our vision for the future,” Francesca Polti, President and CEO of Polti Group, explains. “This year was particularly meaningful because it marked the launch of our new Polti RollySteam, which represents the next step in our journey of innovation and sustainability. It’s also a moment to strengthen our relationships, both with existing partners and with new markets, and to show how Polti continues to evolve while staying true to our roots.”
The new Polti RollySteam was a highlight at the show. “It’s an all-in-one technology that simplifies life—a floor cleaner that vacuums, washes and steam sanitises—combining performance, convenience and sustainability in a single solution,” says Ms Polti. “With Polti RollySteam, we are helping families live in a healthier environment without using chemicals or detergents. It makes daily cleaning more effective, faster, and more natural.
Improving lives
“Our message includes ‘Steam makes you feel good,’ ‘Sport makes you feel good,’ and ‘Polti makes you feel good.’ It’s an evolution of our philosophy: well-being is at the heart of everything we do,” she shares. “‘Steam makes you feel good’ represents the natural, safe, and sustainable way Polti helps families take care of their homes. ‘Sport makes you feel good’ connects to our partnership with Team Polti VisitMalta in cycling, a symbol of health, passion and teamwork. And ‘Polti makes you feel good’ ties it all together: our commitment to improving people’s daily lives through innovation, sustainability and respect with positive energy!” Polti RollySteam fully embodies this philosophy. “It goes beyond the simple use of steam as a technology and embraces a broader concept of well-being and quality of life,” adds Ms Polti. “Polti confirms its position as a company that, while remaining faithful to its technological roots, consistently interprets
modern needs, offering products that take care of the home and people.” Family values also remain central to Polti’s
approach. “They guide how we treat our people, our customers and our partners, with respect, care and trust. Even as we grow globally, we keep the same culture that defined Polti from the beginning: a sense of belonging, responsibility and purpose. We believe that success includes the positive impact we create for families everywhere,” she says.
Changing habits
Polti is also attentive to changing consumer habits; knowing that consumers are more aware, more demanding but also more responsible than ever before. “Consumers want products that are efficient, sustainable and easy to use, solutions that fit into their lifestyle without compromising their values,” she comments. “Polti has always been aligned with this evolution: our products clean
effectively without chemicals, save time and energy and are built to last. We’re constantly innovating to anticipate needs, whether through digital features, multifunctional devices or design that simplifies daily life.”
The company hopes visitors take away one key message: “Polti continues to innovate with purpose. Every product we create is designed to improve well-being for people, homes and the planet. With Polti RollySteam and our ‘makes you feel good’ philosophy, we want to remind everyone that technology can be both powerful and caring. “Our mission remains the same as it has been for over 45 years: to provide a natural home feeling by taking care of families responsibly, offering innovative solutions that can enhance their quality of life, respecting nature and future generations. Such as with Polti RollySteam, technology that makes life simpler with steam at the heart: steam makes you feel good and so does Polti!”
‘Polti makes you feel good’ Francesca Polti,
President and CEO of Polti.
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