IFA REVIEW ‘The Future Belongs to the Makers’
October 2025
ertonline.co.uk
Anker Innovations: Anker Innovations: 42
At IFA Berlin, Anker Innovations revealed a refreshed brand identity and a suite of breakthrough products across smart home, audio and creative technology. ERT reports.
CEO Steven Yang unveiled a renewed vision to “ignite possibilities through ultimate innovation,” marking a new chapter for the company. Fourteen years after launching with portable chargers, Anker has evolved into a global tech group spanning power, entertainment, smart home and audio. “We began with small, reliable products,” said Yang. “When we entered entertainment, we made the Nebula Capsule projector. When we entered the smart home, we built a camera that runs for a year on one charge. From this we learned that progress means going beyond – beyond ourselves, our peers and our customers’ expectations.”
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Creativity and technology combined This spirit of innovation inspired Anker’s refreshed logo and brand identity, guided by three principles that form what Yang calls the company’s “Maker DNA”: curiosity to see what others overlook, courage to seek the ultimate, and generosity to grow together. “Our goal is to create a playground of makers,” he said, “where people inspire one another and turn imagination into reality.” That ethos was clear across Anker’s IFA launches. PR Director Robert Berg introduced the Eufy Make E1, the world’s first personal 3D
t this year’s IFA in Berlin, Anker Innovations took to the stage with a confident message: the future belongs to the makers. Under its Anker, Eufy and Soundcore brands,
The HydroDread 2.0 mopping system self- cleans in real time, while electrolysed water kills 99 per cent of germs safely. CleanMind AI recognises more than 200 obstacle types, and a built-in fragrance system freshens the air as it cleans.
Perhaps the most striking concept was the Eufy Marswalker, the world’s first stair-climbing robotic cleaning platform. Using a smart crawler system, it moves safely between floors, even transporting the S2 to its base station when needed. Marswalker is due to launch in the first half of 2026.
Innovation in security Anker also introduced Eufy AI Core, a local AI engine for home security capable of recognising over 100 potential risks with 95 per cent accuracy, all while keeping data stored privately at home. It integrates with the new Eufy Cam S4, a dual-lens 4K camera combining wide-angle and pan-tilt-zoom coverage for complete visibility. Soundcore, Anker’s audio division, presented the Sleep A30, the first ANC earbuds designed specifically for sleep, combining active noise cancellation, snore masking and AI-generated audio for deeper rest. It also previewed the AI Voice Recorder, a clip-on device that captures and transcribes speech in more than 100 languages, powered by ChatGPT 4.1.
texture UV printer. Compact and versatile, it prints full-colour, textured designs on materials such as wood, leather and metal. Having raised over €46 million on Kickstarter – the platform’s most-funded project ever – it’s already being used by creators and small businesses. Paired with MegaDraw, an AI- powered design tool that turns sketches, photos or text prompts into printable 3D textures in seconds. Eufy also unveiled the
S2 robot vacuum, its most powerful and intelligent model yet. Delivering 30,000 Pa suction with a 5 cm chassis lift, it handles thick carpets and rugs effortlessly.
Closing the event, Mr Yang said Anker’s mission is to “empower creativity and purposeful progress.” He added: “We want to build a playground of makers where imagination becomes reality. The future is wide open. Let’s ignite possibilities together.”
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