IFA REVIEW
October 2025
ertonline.co.uk
Homes upgraded by Hisense
Hisense wowed at IFA 2025 with smart TVs, connected kitchens, and AI-powered appliances, combining innovation, style, and sustainability for modern homes.
Gorenje, and ASKO brands. Occupying nearly 3,900 square metres, the stand drew attention from visitors including Berlin Mayor Kai Wegner, highlighting the brand’s commitment to combining advanced technology with accessible design across home cinema, kitchen, laundry, and dishwashing categories. The TriChroma Laser TV L9Q led the home entertainment showcase. Offering 5,000 ANSI Lumens brightness, a 5,000:1 contrast ratio, and projection sizes from 80 to 200 inches, it delivers immersive, studio-grade visuals even in bright environments. Certified with IMAX Enhanced and Dolby Vision, and paired with a 6.2.2 Devialet Dolby Atmos sound system, the L9Q blends cinematic performance with a design inspired by the Royal Opera House, earning both the 2024 Red Dot and 2025 iF Design Awards. Hisense remains the global Laser TV market leader for the sixth consecutive year.
A
t IFA 2025 in Berlin, Hisense showcased why it remains a leading force in home entertainment and appliances, unveiling innovative products across its Hisense,
Complementing this, Hisense unveiled the
world’s first 116-inch RGB MiniLED TV. Its red, green, and blue LED backlighting delivers exceptional colour purity, brightness of up to 8,000 nits, and improved energy efficiency. The Hi-View AI Engine X optimises picture and sound in real time, while Anti-Reflection PRO and a 6.2.2 Devialet sound system enhance viewing and audio performance. Gaming is supported with 165Hz Game Mode Ultra for ultra-smooth play.
What’s new in the kitchen? In kitchen appliances, the Hi8 range introduced the Matt Induction Hob and Hi8 Oven ADO. The hob features a scratch- and fingerprint-resistant finish, Glow Sliders, Auto Programmes Pro, and ConnectLife integration for remote control. The oven’s handle-free design, Auto Door Open, Steam Add Pro, and Pyrolytic Self-Clean combine convenience with smart features. Built in Europe, the Hi8 line reflects Hisense’s focus on design, sustainability, and connected functionality. The 5i Series Laundry Collection featured washers, dryers, and 2-in-1 units with AI control. The 5i Heat Pump Washer-Dryer achieves AAAA Class energy efficiency, drying at 40°C
to protect fabrics and reduce energy use. Innovations include iPlay displays, iJet hybrid jets, and iFit compact designs, combining energy efficiency with space-saving features. In dishwashing, the HKB Freestanding and Hi8 Built-In models offer AI Deep Clean, Smart Dosing, heat-exchanger technology, Fan Drying, and Water Jet Zone features, achieving A-class energy ratings while enhancing convenience and performance. Gorenje, part of the Hisense Group, celebrated its 75th anniversary and Platinum EcoVadis status, marking its place among the top 1 per cent of sustainable global companies. The brand debuted SimpliCare laundry appliances, NatureDry dryers, and TotalFresh washers, alongside award-winning cookers and dishwashers, recognised with German Design, Iconic Design, and Red Dot Awards for 2025. On the global stage, Hisense announced its continued partnership with FIFA as an Official Partner of the FIFA World Cup 2026, its fourth consecutive collaboration. Catherine Fang, Vice President of Hisense Group, highlighted the brand’s aim to deliver stadium-like experiences at home, supported by ongoing innovations in HDR, Laser TVs, and RGB MiniLED displays. FIFA’s Chief Business Officer Romy Gai praised the long-term partnership and shared commitment to engaging millions of households worldwide. Hisense’s IFA 2025 showcase made it clear that the brand is about more than just cutting- edge technology, it’s about creating products that fit seamlessly into people’s everyday lives. From cinema-quality displays to smart kitchens, energy-efficient laundry, and intuitive dishwashers, every innovation is designed with the user in mind. Combined with a commitment to sustainability and global partnerships like the FIFA World Cup, Hisense is shaping the future of home entertainment and appliances in a way that’s practical, inspiring, and genuinely exciting for consumers.
43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
