October 2025
ertonline.co.uk
doing with other adaptive HDR technologies for some time, so it’ll be interesting to see if it arrives on the high street with a bang or a whisper. Hisense leaned hard into its manufacturing skill set at the show. Its booth was broken into zones: AI lifestyle appliances, a projector zone with its L9Q laser model blasting 200-inch IMAX Enhanced footage, and the huge 116-inch MiniLED UX TV with Devialet audio integration on display. This hero panel, running at up to 8,000 nits, struck me as not so much a screen as a full- blown cinema system. It’s built around the brand’s most advanced processor, the Hi-View AI Engine X, which is capable of highly sophisticated brightness and colour control. The hulking screen also comes with correspondingly large sound. Co-engineered with Opéra de Paris Devialet, the 6.2.2 CineStage X Surround configuration promises 360-degree cinematic audio. There’s also a 165Hz Game Mode Ultra for PC gamers.
Sony’s long standing expertise in backlight control is finally paying dividends, maximising the new system’s potential.
One demo sequence, a close-up of a
burning fire, looked so real the image appeared to radiate heat. Colour density and intensity were astounding - and despite the bright HDR highlights, there was little evidence of haloing, so often seen on HDR displays. Significantly, Mr Nezu said that the brand is openly prioritising 55–65-inch scalable models over the mega screen sizes that some competitors appear to favour, signalling a mainstream premium pitch rather than a niche play.
Next generation Across the Berlin Messe, a different kind of buzz was forming around Dolby Vision 2. The announcement from Dolby, made on the eve of the show, arrived with enough vagueness to catch even Dolby’s supposed partners off guard. TCL had printed banners claiming Dolby Vision 2.0 support, while Hisense quietly ran what was said to be the world’s first live demonstration, although booth representatives I talked with were unusually light on supporting detail. The new system, Dolby says, is built
around a redesigned image engine, with Content Intelligence optimisation and tiered performance levels - dubbed Dolby Vision 2 Max for ultra-premium sets, and Dolby Vision
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2 for the mainstream. Expect to hear plenty of customers ask whether their new TV can “do Dolby Vision 2” and expect some confused messaging for a while. In truth, Dolby Vision 2 appears to be playing catch-up to what manufacturers have been
Elsewhere, TCL took a somewhat
different approach, with a stand anchored to its Worldwide Olympic Partnership and upcoming Winter Olympics sponsorship. If you were looking for a slippery slope, TCL had it. >>
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