CONTENTS
4 NEWS: ERT reports on the latest news in the electrical retail space.
12 ERT AWARDS 2025: The ERT Awards is back and that
14 THE ERT INTERVIEW: Bertazzoni’s Commercial Director, Paul Whyte took the hot seat in this issue’s big interview.
20 BRAND FOCUS: Cello’s Suzie Palmer speaks to Francesca Seden about the company’s new range of TVs and the many
24 HOME APPLIANCES: Montpellier Domestic Appliances has
26 IFA REVIEW: With jaw-dropping breakthroughs in TV technology and AI everywhere, this year’s IFA set the tone for a fascinating year ahead. Steve May reports from Berlin.
30 IFA REVIEW: AI stole the show at IFA 2025, powering everything from sleep trackers to coffee machines and even pet collars. The world’s biggest tech stage proved that the smart future isn’t coming... it’s already here. Dan Todaro reports.
34 IFA REVIEW: Following IFA, ERT spoke with Antony Peart, Director of Brand and Communications at Haier Europe, about the brand’s new football partnerships, its connected home vision, and how innovation and sustainability are driving its strategy.
37 IFA REVIEW: Following a successful showing at this year’s IFA exhibition in Berlin, Will McGill caught up with Ian Baines, Head of Product Line Care at Electrolux, to learn more AEG’s new range of dishwashers.
45 SHOPFLOOR: Digital Marketing: Callum Puffett, Digital Marketing Manager at Gekko Group, shares how retailers can strengthen customer relationships, increase brand visibility, and drive sales through effective digital strategies.
26
CONTACT US: Editor
Will McGill 01622 699 185
wmcgill@datateam.co.uk
Features Editor Steve May
@SteveMay_UK
Publication Manager Stacey Boyce 01622 699167
sboyce@datateam.co.uk
Event Manager Charlotte Steadman 01372 414 299
csteadman@ertonline.co.uk
Contributors to ERT this month: Steve May, Francesca Sedan, Dan Todaro, Callum Puffett
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ABC certification
ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016). Total net circulation for the audit issue: 6,000 (cover issue December 2016)
Views expressed by the contributors do not necessarily represent those of the publisher, editor or staff.
© 2025 Datateam Business Media 38
Media Director Paul Ryder
pryder@datateam.co.uk
Artwork Editor Claire Noe
cnoe@datateam.co.uk 45 3 5 20
October 2025
ertonline.co.uk
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