October 2025
ertonline.co.uk
IFA REVIEW
32
• The new Z10 fully automatic coffee machine from JURA
• The new French door freezer combination from Liebherr
• The new sensor-based M Sense cooking system from Miele
• The new RCW 4 glass cleaning robot from Kärcher
• The world’s first steam drawer from SIEMENS • The Primus OLED 77 inches from Metz • The new RGB Mini LED from Hisense • The new Signature OLED T from LG A brand worth a separate shoutout that has, over the past two years, exploded as a significant exhibitor at IFA is DREAME. I’d say watch out Dyson and Shark Ninja, there’s a new contender in town, and they are a dream.
Dreams do come true At IFA 2025, Dreame unveiled kitchen appliances, including the DZ60 Pro dishwasher, Miracle Pro coffee machine, and the L9 washer-dryer set, combining advanced technology with sleek, user-friendly design. Floor care and haircare ranges also form part of their portfolio mix. Their floor care offerings followed the theme of solving long-standing compromises. The X50 Ultra Robot vacuum, for instance, is less about just cleaning and more about autonomy that actually works; it’s smart enough to navigate tricky spots and detangle itself, something
that plagued older models. Likewise, the Z30 stick vacuum closes the gap on corded models, offering frankly absurd suction power that makes the convenience of cordless a no- compromise choice. This trend of democratising premium tech was also evident in their personal care lineup. The Airstyle Pro hair styler brings the high-speed airflow technology, once the preserve of a single eye-wateringly expensive brand, into a more accessible 7-in-1 tool, signalling a major shift in that market. Haier highlighted its AI-driven “Naturally Connected” ecosystem, using the hOn app to link appliances and adapt to user preferences, enhancing both convenience and energy efficiency. Midea introduced its Space Master
series, offering compact yet spacious designs that maximise storage without compromising functionality. Premium brand Miele also showcased its latest high-end kitchen and laundry appliances, emphasising durability, precision, and sustainability. These innovations reflect a clear industry trend
towards smarter, more efficient home appliances. By integrating AI, focusing on space optimisation, and offering premium options, Dreame, Haier, Midea, and Miele are redefining domestic living for modern households and IFA 2025 became the platform for every brand to shout and create a springboard that will see so many of these products landing in-store very soon. Get ready, there’s so much to wow consumers with.
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