Shopfloor RETAILER PROFILE: MITCHELL & BROWN
October 2018
ertonline.co.uk
Wall-to-wall success with British TV brand
Independent retailer, Webbs of Cannock, has enjoyed great success since it started selling a new television brand, and now there’s a new store display to really get customers excited.
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he brand that is not yet the best known… but is quietly increasing its market share… especially amongst the discerning independent sector.
That’s Mitchell & Brown, the newest TV brand in the marketplace, born from 22 years of retailing experience through its umbrella company, TV & Video Direct in Bolton. According to Webbs of Cannock, an independent
retailer based in Staffordshire, which also stocks televisions from Samsung, Sony and LG, reports that sales of Mitchell & Brown products are fast outselling the premium brands. In fact, ever since Webbs agreed to call upon the
expert services of Replan shopfitters and devote a whole wall of its 3,000sq ft shop to Mitchell & Brown, sales of the manufacturer’s TVs have increased by 25 per cent and now account for half the store’s TV business. Says Tim Walker, one of the shop’s two Managers: “The picture quality is amazingly good and this is demonstrated very well with the new wall of nine TVs which has recently been completed.” So in addition to the seven-year warranty offered on these products, what is it about Mitchell & Brown that customers like?
“A major key to their success is the fact that they
are an English brand,” explains Mr Walker. “We have found that a lot of our customers want to get behind English brands. As a result, we sell a lot of Ebac washing machines and now we are selling a lot of the Mitchell & Brown TVs for the same reason.
“As well as being less expensive than well-known brands of a similar size, the Mitchell & Brown TVs appeal to consumers because the picture quality is so good. And having the wall of TVs in our store really helps consumers to see this for themselves.” Since Mitchell & Brown was formed by retailers
three years ago, it is no surprise that its TVs tick all the right boxes. The brand’s success to date has far exceeded expectations with close on 40,000 TVs being sold.
Continues Mr Walker: “One of their key USPs is
As well as being less expensive than well-known brands of a similar size, the Mitchell & Brown TVs appeal to consumers because the picture quality is so good. And having the wall of TVs in our store really helps consumers to see this for themselves
that being retailers themselves they value and listen to the opinion of other retailers when deciding upon their product line-up.” Mitchell & Brown’s service back up is also part of the attraction for Webbs.
“On the very few occasions we have had
problems, they have been sorted very quickly and very well,” adds Mr Walker. “We can’t complain about anything as it has all been first class. “Stock
Manager of Webbs of Cannock, Tim Walker, with the new wall of Mitchell & Brown televisions fitted by Replan
comes in very quickly and deliveries are excellent. And of course it helps that retailers are behind the brand because they have a good grasp of what is needed.” Webbs has been selling Mitchell & Brown TVs for the past year. The retailer began dealing directly with the manufacturer but now it orders stock through nationwide sales agency, Big Red Sales, which started handling the brand earlier this year. Comments Big Red Sales Founder, John Reddington: “In the current market it is a great tribute to Mitchell & Brown that they have achieved such success in a relatively short time. We are finding that many of our retailer customers are now concentrating their TV business on just two brands, one of which is Mitchell & Brown.”
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