November 2019
ertonline.co.uk
Sponsored by
Best Independent Electrical Retailer Website Winner Powerbutton
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Left to right: Rupert Woolger, Director at Calculus Software Solutions, Jason Bamfield, Sales Manager for Powerbutton/Freemans Television, and Ros Atkins
B
ristrol-based CJ Freeman & Co (Freemans Television) was established over 50 years ago. In 2018 its website was launched under the Powerbutton name to emulate the in- store offering an adopt an omnichannel approach and EPOS system. At the beginning of this year, the
retailer introduced new products to the website and saw strong growth over the subsequent few months. Not only this, but the introduction of a YouTube channel helped personalise the website with the faces of the staff being displayed.
The Powerbutton brand was also used to introduce both eBay and Amazon Marketplace shops; the eBay store proved particularly popular with steady growth and daily conversion coming from the site.
Jason Bamfield, Sales Manager for Powerbutton/Freemans Television,
said the whole team is “thrilled and very proud” to have won this year’s Best Independent Electrical Retailer Website award. “We saw ourselves as an underdog in this category,” he said. “Powerbutton is just over one year old but our fresh and modern website, matched with top reviews, has grown from strength to strength. “We support the customer before the sale, with an online chat facility, email and telephone support, and after the sale with tracked shipping data for deli very and on-hand fault support, and I think that makes us stand out. “We also use videos to talk about
product and we regularly update the site with blogs and information to help advise customers. “To be recognised for our efforts in developing the site and the time
invested is really humbling and will allow us to move forward with future plans for the site. “To be nominated is an accolade
in itself, but to win makes it all worth the effort!”
“It’s so important that the ERT
Awards continues to recognise the hard work of the industry and those who are making a difference and looking to new avenues to grow their business. This is a great marketing tool to help businesses promote themselves and to build confidence with customers.
“My advice to anyone thinking of entering for next year would be – do it! It doesn’t take long to enter and it gives you the chance to shout about what you do best and propel your business to the next level.” ■
To be
nominated is an accolade in itself, but to win makes it all worth the effort!
HIGHLY COMMENDED in this category went to Donaghy Bros.
Congratulations to Powerbutton for winning the Best Independent Electrical Retailer Website award!
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