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November 2019 ertonline.co.uk


Opposite page: The Siemens induction hob (EX875LX34E) and integrated ventilation system with iQdrive for powerful and quiet extraction of steam.


Left: Samsung’s DualCook Oven connects with the SmartThings platform. Above: The FlexInduction Hob (T59TS5RN0) from NEFF.


Channel Controller at KitchenAid, Lee Collett, says: “There is an upward trend for dedicated steam ovens, which neatly sit alongside a built-in oven. The built-in KitchenAid pure steam oven (KOSCX 45600) [right] is perfect for preparing dishes that excel when using a combination of cooking methods, such as roasted fi sh with steamed vegetables, with no additional oils or fat required.”


increasing significantly, which is making steam a solid consideration for retailers. “We have introduced functions like Steam & Infuse on our Stoves Deluxe range cookers, which allows consumers to achieve healthy cooking more quickly, evenly and with fuller flavour.” Channel Controller at KitchenAid, Lee Collett, is in


agreement. “There is an upward trend for dedicated steam ovens, which neatly sit alongside a built- in oven,” he says. “The built-in KitchenAid pure steam oven (KOSCX 45600) is an ideal addition to the kitchen, perfect for preparing dishes that excel when using a combination of cooking methods, such as roasted fish with steamed vegetables, with no additional oils, fat or even seasoning required.”


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Retailers should always try and keep up with the latest ‘foodie’ trends and use them to grab the attention of the consumer. For example, steam can be used to cook eggs, defrost food, keep food warm, cook roasts, poultry and more, so engaging the consumer with a demonstration will help them experience this first-hand.


When it comes to cooking inspiration or even the


dreaded ‘food envy’, recent research has found that 56 per cent of shoppers wish they cooked what they saw on Instagram more often, and six million British home cooks manage their weekly shop based on the recipes they want to try, rather than buying the same ingredients every week. While consumers are experimenting more with their cooking, their interest in bigger and better appliances is also increasing. “At Samsung, we believe in creating innovations that have a big impact to the consumer, and a key place we can make this happen is the kitchen,” says Lysette Geraghty, Senior Product Manager Built-in Cooking, Samsung Electronics UK. “Samsung’s Chef Collection Virtual Flame Induction Hob, for example, was designed with input from celebrity chefs to allow for a more precise cooking experience.”


This technology visually indicates how hot each ring is using glowing LED lights. These lights glow in accordance with the temperature of each cooking zone, emulating a traditional gas flame. It includes a large open area called the Wide Flex Zone, allowing


multiple dishes to be cooked at the same time, and the clever ‘Keep Warm’ button allows consumers to keep food at the perfect temperature, without over- cooking it, making it easier to multi-task and prepare multiple dishes at once. “We can’t promise it will turn consumers in to celebrity chefs, but you’ll no longer be able to use your tools as an excuse for the dishes you plate!” jokes Ms Geraghty.


Indeed, induction hobs have been reported as the top hob choice in the UK, winning 41 per cent of favour amongst consumers, according to research. There are now various types of induction hobs available in an array of dimensions, with some even including integrated extraction. KitchenAid’s Domino range combines modules that include gas, induction and specialist cooking functions. With trends in the home changing rapidly nowadays, the kitchen is seeing some of the most changes, whether it is high-tech range cooking or the increasing flexibility of built-in products – such as dual fuel hobs. Larger capacity products are also key in built-in, and are a great solution for busy households that don’t have the room for a range cooker. New built-in collections across both Stoves and


Belling launched in the last 12 months have featured large capacity models, offering up to 80 litres on some of their 90cm appliances. Catering for consumers’ search for market-leading technologies, Ms Rylands states that Stoves was the first manufacturer to apply Bluetooth technology to a range cooker.


Smarter kitchens More consumers are also morphing their humble abodes into smart homes, giving them greater control over every room in the house. At Miele, the new Generation 7000 range of appliances offers new levels of cooking control in the kitchen. Says Neil Pooley, Category Manager for Kitchens at Miele GB: “Ovens can be turned on via a smartphone


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