Home Appliances COOK LIKE A PRO
A flash in 46 the pan?
As more and more budding home chefs are experimenting with fancier food at home, the increased use of specialist kitchen appliances is something retailers should take note of. Jack Cheeseman reports.
E ven though lifestyles are becoming increasingly
busier, people today still like to take the time to cook at home for their family and friends, taking pride in their kitchens and using this space to unwind or entertain. With ever-popular TV cookery programmes, online video tutorials and social media sure to be an inspiration, consumers are getting back into their kitchens to experiment with food and this presents the perfect opportunity for retailers to cash- in.
Shoppers will always require the essential appliances, but research shows that they are also browsing higher-spec, more professional-grade products to help them hone their cooking skills while attempting to serve up gourmet grub. However, younger homeowners may not have the space – or the disposable cash – to splash out on extravagant kitchen purchases.
Multifunctional appliances enable users to cook
like a pro and gain the benefits of owning numerous products, while taking the space of just one. Ovens and microwaves with an integrated steam cooking function are a prime example of this. With increasing numbers of health-conscious consumers, steam cooking has rapidly increased in popularity; cooking with steam requires no additional fats or oils and allows users to create nutritious meals with perfect results.
Jane Rylands, Head of Marketing Communications for Stoves, comments: “The growing interest in healthier eating and healthier preparation methods is driving innovation across multiple categories, from built-in and range cooking, to cooling. Steam cooking has long been favoured by chefs as it is an effective way of preserving the taste, texture and nutritional benefits of ingredients.
“Whether it’s dedicated steam appliances or those with just features and functions, demand is
The Siemens HR678GES6B built-in oven
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