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November 2019 ertonline.co.uk


Training Provider Award Winner Beko plc


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Our training team works tirelessly visiting stores across the country, ensuring retailers have the best possible advice and product knowledge to deliver sales


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Left to right: Andrew Denham, Director of Nostralis Business Consultants, from Beko – Zack Ninov, Natalie Beresford, Kay Ainsworth, Helen Smith, Dave Boddis, Kulvinder Singh Rayit – and Ros Atkins , who hosted the ERT Awards 2019


B


eko plc’s training team of 10 across the UK and Ireland


was created in 2013. Some of the individuals selected for the team came from outside the industry, so they embarked on an intensive induction programme that has since been supported by ongoing training to help them develop further. The team is regularly given hands- on training; earlier this year the team went on a two-day course where they installed built-in products to fully understand how best to deliver built-in solutions to retailers. The manufacturer said it is important to ensure that its team has an in-depth knowledge to be able to support the trade as best as possible.


In 2018, the Beko’s training team visited over 6,000 stores, trained nearly 18,000 staff and delivered nearly 86,000 category trainings for all of its brands. They also trained and supported the 14-demonstrator team that went on to win three major marketing awards, including Field Marketing Awards, The COGS Awards and the IPA award. At this year’s ERT Awards, Beko


also picked up the Best New Product – Major Domestic Appliances award for its AutoDose Connected Dishwasher (see page 34). Said Vijay Bhardwaj, Marketing


Director at Beko plc: “We were thrilled to pick up not one, but two awards at this year’s ERT


Awards. Being recognised for product innovation and our training programme was fantastic. “The ERT Awards gives suppliers


a great sense of recognition and achievement. Our training team works tirelessly visiting stores across the country, ensuring retailers have the best possible advice and product knowledge to deliver sales. “We extend our thanks to the ERT team for putting on such an inspiring event! They clearly dedicated a great deal of time and effort into making sure it was a big success. “The Awards is one of the highlights of our calendar year and we’ll be keeping our fingers crossed to win something in 2020!” ■


Sony picked up the


HIGHLY COMMENDED certificate in this category


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