December/January 2026
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Bertazzoni’s Modern 83cm Induction Venting Hob
preference – above or below countertops, banking horizontally or vertically, or within an island. Technology is also a big draw: built-in ovens have become increasingly intuitive over recent years and are incredibly well specified. Full of clever programmes and integrated know- how, some call them your very own ‘sous chef’, capable of producing a delicious meal at the turn of a knob.”
When asked why more electrical retailers
Seamless style Elsewhere, Paul Whyte, Commercial Director at Bertazzoni UK & Eire, highlights the brand’s latest built-in appliance offerings, reflecting a focus on design, technology, and cooking heritage.
“Ahead of a strong pipeline of forthcoming launches this year, our most recent products are in the cooking category and focus on style and technology,” says Mr Whyte. “Alongside air fry functionality rolling out across our Professional, Modern and Heritage Series, our mirror-finished ovens, combis and warming drawers are now available in gold, obsidian and bronze. Our focus on ‘product families’ led to the development of framed hobs, which perfectly align with existing models and add a level of design flair to what can often be misconstrued as a basic black square or rectangle.”
On the most popular sector for built-in appliances, he notes: “Cooking has been in Bertazzoni’s heritage since day one, so it naturally remains our largest market, especially for cookers, ovens and hobs. That said, we’ve expanded our cooling and dishwashing portfolios, injecting more style choices into what has traditionally been a monotonous market.” Mr Whyte also explains why built-in appliances
are so appealing to consumers: “Built-in has always attracted buyers for aesthetic, flexibility or capability reasons. For aesthetics, it meets the needs of those striving for modern, clean lines and seamless flow. In terms of flexibility, appliance placement can be tailored to personal
are incorporating fitted kitchens and furniture around appliances in-store, Mr Whyte says: “One of the irreplaceable selling points of a bricks-and-mortar retailer is its ability to showcase products to their fullest potential. People visit stores for a tactile and personalised shopping experience, so adding furniture or cabinetry around appliances helps customers visualise how a model could look in their own home. The term ‘see it to believe it’ has never been more relevant, and adding another string to the shop-floor bow could also lead to increased revenue.”
Kitchen harmony Alternatively, Chloe Blanchfield, Product Marketing Manager at Hisense, outlines the brand’s latest built-in appliance developments, highlighting a focus on seamless integration, modern aesthetics, and practical functionality.
capacity or performance,” says Ms Blanchfield. “This reflects a wider industry trend towards slimmer-depth appliances that align neatly with standard cabinetry, supporting a cleaner look and contemporary kitchen design. Across built-in laundry and refrigeration products, KitchenFit appliances combine modern aesthetics with practical features such as smart connectivity, energy efficiency and flexible installation, making them well suited to both new kitchens and replacement projects.” Looking ahead, she adds: “The KitchenFit
Hisense Hi8 BlackLine
“At Hisense, our most recent built-in developments are centred on the KitchenFit range, which has been specifically designed to meet growing consumer demand for seamless, integrated kitchens without compromising on
refrigeration range is expanding in 2026 to include more 60cm options as an alternative to traditional built-in cooling products. Designed with front venting and discreet 3mm gaps, these products deliver a perfect counter-depth fit while maintaining a clean, built-in look. Featuring an underside cooling system and integrated hinges for seamless installation, this range is currently the only one on the market to offer a true 60cm depth in a multi-door configuration.” On the popularity of specific sectors, Ms Blanchfield explains: “Built-in cooking appliances, particularly ovens, remain a strong sector, as they are often the focal point of a kitchen and one of the first appliances consumers upgrade when renovating. Hisense ovens balance contemporary styling with multifunction cooking, AirFry and steam options, intuitive controls and competitive pricing, making them accessible to a broad market. Our built-in refrigeration range is also particularly popular, as consumers increasingly demand premium aesthetics without compromising functionality. Products such as our Invisible Fresh Range offer Metal- Tech Cooling, Humidity Drawers and WiFi connectivity.” Regarding why built-in appliances are so appealing to consumers today, she adds: “The popularity is driven primarily by aesthetics and convenience. Consumers increasingly want kitchens that feel uncluttered, cohesive and premium, especially in open-plan spaces where appliances are always on show. Hisense products provide a seamless look while offering practical benefits such as space optimisation, ergonomic placement and integrated smart features. Convenience is further enhanced through connected technology, energy-efficient operation and appliances that fit effortlessly into everyday routines.” >>
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