ERT AWARDS 2025 Best Industry Training Provider
Winner: Smeg Smeg has been recognised as Best Industry Training Provider at the ERT Awards 2025, highlighting the brand’s growing commitment to education, skills development and meaningful support across the electrical retail industry.
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John Davies, Head of Marketing at Smeg, described the award as a particularly significant achievement. Training has become a central pillar of how Smeg supports its retail partners and the wider industry, and recognition from the ERT Awards is seen as a powerful endorsement of the hard work, passion and collaboration demonstrated by the company’s dedicated training team. Whether delivered in person, online or on the shop floor, every session is designed to add genuine value. What sets Smeg’s training programmes apart is their strong focus on
real-world usability and hands-on experience. Rather than concentrating solely on product features, the programmes are built around helping participants understand how appliances fit into consumers’ everyday lives and how retailers can confidently communicate that value. Interactive learning tools, high-quality training facilities, and a broad yet detailed curriculum ensure that attendees leave feeling informed, motivated and empowered to represent the Smeg brand. Listening plays a crucial role in how Smeg develops its training. Ongoing conversations with retailers and partners help shape content, whether the need is for clearer guidance on emerging technologies, deeper technical knowledge or increased sales confidence. This insight-led approach allows Smeg to deliver practical, engaging and flexible training that meets real industry needs. The ERT Awards event itself was another highlight for the team. Mr Davies noted the positive atmosphere and strong sense of celebration, as well as the opportunity to reconnect with colleagues and partners while recognising achievements across the sector.
Looking ahead, the
award provides fresh momentum for Smeg’s training initiatives. It reinforces the company’s commitment to continuous improvement and inspires further exploration of new formats, technologies and content to elevate industry support even further.
Highly
Commended: Sony UK
Best Independent Domestic Appliances Retailer – Small Winner: Abbey Appliances
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Abbey Appliances has been named Best Independent Domestic Appliances Retailer – Small at the ERT Awards 2025, marking a particularly special moment for the business as it also celebrates its 30th anniversary.
Director Hanna Haines admitted the team was surprised to take home the award, given the strength of competition from other independent retailers. That made the win even more meaningful, turning 2025 into a double celebration for the long-established business. Reflecting on why Abbey Appliances stood out, Ms Haines pointed to the
resilience and adaptability that have defined the company over the years. Like many in the independent electrical retail sector, the business has faced challenging trading conditions, yet it has continued to operate with the same ethos, passion and commitment to customer service that have underpinned its success since day one. Maintaining these values, particularly in today’s demanding retail climate, has helped the business build lasting relationships with customers and distinguish itself within the sector. Attending the ERT Awards event was another highlight for the team. Ms Haines described the evening as extremely enjoyable, with a warm and positive atmosphere throughout. The event provided a valuable opportunity to see the breadth of the industry represented in one place and to meet fellow nominees, retailers and industry partners. Looking more broadly, Abbey Appliances believes the ERT Awards play an important role in recognising the hard work and expertise that exist across the independent retail community. Many businesses have traded successfully for decades, employing highly knowledgeable staff and, in many cases, helping manufacturers establish and grow their brands in the UK market. Providing a platform where these contributions are acknowledged is vital, not only for morale but also for fostering stronger connections across the industry.
For Abbey Appliances, the
award serves as both recognition of past achievements and motivation for the future, reinforcing its commitment to independent retail and to delivering knowledgeable, customer-focused service for years to come.
Highly Commended: A&B Smith Domestic Appliances
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