ERT AWARDS 2025
Best Manufacturer/Supplier Sustainability Initiative Winner: Haier – Powers a Near ‘Zero Energy Home’
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Haier has been named Best Manufacturer/ Supplier Sustainability Initiative at the ERT Awards 2025, recognising the company’s innovative work in promoting energy- efficient appliances and sustainable living through its Strata Home project in Sheffield.
Steve Macdonald, Business Director – Home Energy and New Business at Haier UK, described the award as both humbling and energising. “Sustainability is at the heart of Haier’s vision, and the Strata Home has been a living example of how our innovations can transform everyday lives,” he said. The project demonstrates that eco-friendly design and technology can reduce energy use without compromising convenience, making sustainability tangible and practical for consumers. The Strata Home showcased Haier’s full suite of energy-efficient appliances, including the X Series 11 washing machine and heat pump tumble dryer, I Pro Shine Series 7 dishwasher, iD Series 6 oven, hob and hood, Gen 3 Air to Water Heat Pump, a 10kW battery and PV system, water heater, and small kitchen appliances from the I Master Series 5 range. This comprehensive approach allowed Haier to highlight how a complete home ecosystem can lower energy consumption while enhancing everyday living. Sustainability is embedded across Haier’s operations, from eco-friendly materials and modular product design to renewable energy investment and reduced packaging. Projects like the Strata Home serve as real- world proof of concept, demonstrating how smart, connected appliances can help households monitor and manage energy use effectively. Recognition from the ERT Awards, alongside Haier’s earlier Terra Carta Seal achievement, reinforces the company’s commitment to sustainable innovation. Mr Macdonald said the accolade inspires Haier to continue pushing boundaries, creating appliances and systems that reduce environmental impact while empowering families to live more sustainably, setting new benchmarks for the industry.
Highly Commended: For The Better 2030 – Electrolux Group
Sales Excellence Award Winner: Nigel Webb – Wellingtons Electrical
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Nigel Webb of Wellingtons Electrical has been recognised with the Sales Excellence Award at the ERT Awards 2025, celebrating his outstanding performance, product knowledge, and customer-focused approach.
Mr Webb described the accolade as a real honour. “Wellingtons is already
well regarded within the industry, so being acknowledged personally felt very special,” he said. “I’m proud to have built up the experience I have in the trade and grateful to be recognised by my peers.” Reflecting on the factors behind his success, Webb highlighted a combination of genuine enthusiasm and deep product knowledge. “Even before I joined the industry, I was interested in how products work and what makes them a good choice,” he explained. “I’m able to absorb and retain information, organise it clearly, and communicate it in a way that’s genuinely useful to customers. Being confident with systems also helps deliver a smooth experience.” Mr Webb’s approach focuses on seeing things from the customer’s perspective. By understanding what matters most to each client, he explains products in a clear and relatable way, drawing on years of experience and ongoing sales training. He enjoys learning new information and sharing it practically, ensuring customers feel informed and confident in their purchases. Attending the ERT Awards was another highlight for Webb. He
appreciated the opportunity to connect with others in the industry, discussing topics such as energy efficiency and broader retail trends, while enjoying the event alongside Wellingtons’ owner, Andrew. Winning the award
reinforces the standards Webb and Wellingtons Electrical uphold. The recognition motivates him to continue striving for excellence, setting an example for colleagues and inspiring others within the wider independent electrical retail sector.
Highly Commended: Elaine Coleman – Forbes Rentals
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