ERT AWARDS 2025
Best Manufacturer/Supplier Customer Service Winner: AEG
AEG has been named Best Manufacturer/Supplier Customer Service at the ERT Awards 2025, recognising the company’s outstanding support for retailers and dedication to providing a positive experience for consumers. Tori Brodrick, Head of Sales Operations, Commercial Area West
Europe at AEG, described the award as “a brilliant moment” for the team. “Customer service is at the heart of everything we do, and being acknowledged by the ERT Awards reflects the effort we put into supporting our retail partners and delivering great experiences for customers,” she said.
AEG attributes its success to a collaborative, solution-focused
approach. The company maintains a dedicated team that prioritises the end customer, ensuring retailers have the latest appliances, detailed product information, and the guidance needed to support their clients. This commitment to continuous improvement and teamwork allows AEG to respond effectively to challenges and maintain high-quality support across the entire customer journey. Despite global supply chain pressures, AEG has strengthened its ability to deliver reliable, efficient service. By working closely across teams, the company ensures retailers, partners, and consumers consistently receive dependable, solutions-oriented support. Attending the ERT Awards is always a highlight, Ms Brodrick noted. It provides the opportunity to connect in person with industry colleagues, gain insights beyond everyday operations, and celebrate achievements. “Winning the award gave us a real sense of pride and motivation,” she added.
Looking ahead, the
recognition reinforces AEG’s commitment to continuous improvement. The company plans to keep investing in tools, training, and processes to make engagement with partners and consumers easier, while staying ahead of expectations and ensuring that excellent customer service remains at the heart of its business.
Highly
Commended: Bluestem Group
Highly Commended: Harris Electrical Ltd
December 2024 / January 2025
ertonline.co.uk
Best Independent Electrical Retailer Shopfront Winner: Avensys
Avensys has been named Best Independent Electrical Retailer – Shopfront Showroom at the ERT Awards 2025, recognising the retailer’s innovative approach to creating an inviting, customer- focused environment.
The team described the win as “absolutely fantastic.” They put considerable effort into designing a shopfront and showroom that excites customers from the moment they arrive. “To be recognised with this award is incredibly rewarding. I was buzzing when I heard our name announced,” said the retailer. What sets Avensys apart is the combination of a modern, inviting aesthetic with a genuinely immersive shopping experience. Outside, the retailer uses 12 large brand flags, digital signage, and 5m banners to draw customers in. Inside, products are showcased in curated room sets with clear storytelling, demonstrating how technology can enhance everyday life. The warm, welcoming environment and attention to detail make the showroom both functional and inspirational. Attending the ERT Awards was a highlight for the team. They praised the atmosphere, the energy in the room, and the opportunity to reconnect with industry peers while celebrating the hard work and innovation across the sector.
Recognition in this category also has a direct impact on customer
perception and team motivation. Awards like this signal to customers that they are choosing a retailer they can trust, while reinforcing the retailer’s commitment to quality, service, and experience. For the team, it serves as a reminder that their dedication truly makes a difference and provides motivation to continue delivering excellence.
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