ANALYSIS: BUILT-IN Home Appliances
38
Appliances that play nice together
Built-in appliances are transforming modern kitchens by seamlessly blending style, smart technology, and practical performance, creating sleek, efficient, and visually cohesive spaces for homeowners. ERT reports.
B
uilt-in appliances continue to gain traction in kitchens across the UK, offering homeowners the perfect balance of aesthetics, performance and convenience. Sleek handless cabinetry match up perfectly with energy- efficient appliances, helping kitchens feel more cohesive and design-led than ever before. The rise in popularity is also reflected in retail
trends, with more retailers incorporating fitted kitchens and furniture in-store. This allows customers to visualise how appliances look and function in real-life settings, providing inspiration and confidence when making purchasing decisions. Leading brands across cooking, refrigeration, and laundry have shared their latest innovations, insights and trends, highlighting why built-in appliances remain at the heart of modern kitchen design.
Among the brands driving innovation in this space, ASKO stands out for its Scandinavian- inspired approach, combining sleek design with intelligent technology. Jag Sandhu, National Account Manager at ASKO, shares the latest developments in the brand’s built-in appliances, reflecting a commitment to Scandinavian design,
ASKO’s Craft Frame Stainless Steel range.
intelligent technology, and smooth integration. “Our most recent built-in launches showcase
ASKO’s dedication to combining refined design with advanced functionality,” says Mr Sandhu. “The Nordic Fresh 2.0 refrigeration range consists of three integrated models – an integrated fridge, freezer, and fridge-freezer – designed to deliver exceptional freshness, energy efficiency, and quiet operation. It combines minimalistic design with features such as even air distribution, NoFrost technology, and auto humidity controls, along with smart connectivity via the ConnectLife app, making
it easier than ever to monitor and control appliances at the touch of a button.” Mr Sandhu also notes ASKO’s newest oven range: “We have recently introduced the Celsius built-in oven range to the UK, comprising four advanced combination ovens. Featuring our Celsius° Cooking™ Technology, precision sensors, intelligent steam control, and ConnectLife connectivity, the range delivers outstanding cooking performance while maintaining a sleek, integrated Scandinavian aesthetic.” When asked why more electrical retailers are incorporating fitted kitchens and furniture around appliances, Mr Sandhu explains: “Consumers increasingly want to visualise how appliances will look and function in a real-life setting, which is why fitted kitchens in-store are becoming more common. Kitchens are the hub of the home, so shoppers want to see appliances integrated into cabinetry rather than displayed in isolation. Presenting appliances in this way allows retailers to demonstrate how different finishes and layouts work together, helping customers make confident purchasing decisions. It also adds value, as offering fitted kitchens enables retailers to move from selling individual products to providing complete kitchen solutions.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
