Advertorial CDA
December/January 2026
ertonline.co.uk
CDA strengthens its hob proposition with affordable luxury and lifetime assurance
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and commercial viability. Consumers are more informed, more design-aware and more demanding than ever before. In response, The CDA Group is launching a new hob proposition that delivers affordable luxury without compromise, strengthening its position as a trusted partner to the electrical retail trade. This latest launch marks a confident step forward for CDA, introducing a more authoritative and specification-led hob collection designed to serve every level of the market. Spanning entry price point models through to inspirational statement pieces, the offering enables retailers to meet a wide range of customer expectations while maintaining strong value credentials. For electrical retailers, it represents an opportunity to offer premium features, contemporary styling and clear step-up options across multiple price brackets. Central to the proposition is a comprehensive selection of 60cm induction hobs, catering to the core of the UK appliance market. These models combine refined aesthetics with intuitive functionality and enhanced performance, ensuring retailers can confidently position them as an upgrade without pushing customers beyond budget. Supporting this is an expanded 60cm plug-and-play induction offering, delivering the benefits of induction cooking with simplified installation. This flexibility is particularly relevant in replacement and retrofit scenarios where ease of fit is key.
A
s the appliance market continues to evolve, electrical retailers are under increasing pressure to offer products that balance standout design, enhanced specification
Recognising the continued shift towards open-plan living and more expressive kitchen design, CDA has extended the portfolio into 77cm and 90cm formats, offering greater cooking space and increased visual impact. These wider options appeal to customers seeking flexibility and a more premium look. Across these models, as well as select 60cm hobs, double bridging zones are featured, allowing multiple zones to be combined seamlessly. This capability supports flexible cooking styles and accommodates larger cookware, helping retailers confidently trade customers up through clear, feature-led benefits.
A defining strength of the new CDA hob
proposition is its alignment with changing worktop trends. As kitchens increasingly feature slimmer worktop profiles, appliance compatibility is becoming a critical consideration at specification stage. CDA has responded with slim-depth hob options, designed specifically to integrate smoothly with modern materials and reduced-depth installations. These models go beyond physical compatibility, incorporating four preset cooking programmes that deliver precision temperature control. This allows users to cook with greater confidence, whether simmering, melting, keeping warm or achieving consistent results across everyday cooking tasks. Innovation continues with the introduction of a 60cm vented hob, offering an integrated cooking and extraction solution that aligns perfectly with contemporary kitchen design. Ideal for island installations and minimalist layouts, this product removes the need for
overhead extraction, supporting cleaner sightlines and greater design freedom. Looking ahead, CDA is set to build further momentum with the upcoming launch of a light-up hob, arriving in the coming months. Designed to deliver visual impact alongside intuitive functionality, this addition will strengthen the aspirational end of the proposition while remaining commercially accessible. Importantly for the trade, the entire CDA hob offering is backed by CDA’s Lifetime Parts Warranty, reinforcing confidence in product quality and long-term reliability. This provides a compelling point of difference at retail level, offering reassurance to consumers while supporting trust, value perception and repeat business. With this launch, The CDA Group demonstrates a clear understanding of both consumer expectations and retailer requirements. Enhanced specification, contemporary design and competitive pricing are delivered consistently across the proposition, enabling clear trade-up opportunities and strong margin potential.
To find out more about the new CDA hob proposition, speak to the CDA team today. Discover how this latest launch can support your business, from product selection and specification guidance through to pricing and availability.
CDA.CO.UK
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