ERT AWARDS 2025
Best Independent Electrical Retailer Website Winner: RDO Kitchens & Appliances
Best Industry Sales Representative Winner: Jordan Scott
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RDO Kitchens & Appliances has been named Best Independent Electrical Retailer Website at the ERT Awards 2025, recognising the retailer’s commitment to delivering a seamless, customer-focused online experience. The team described the award as a proud moment, validating the
direction of the business and the investment in a website that now plays a central role in serving customers nationwide. For RDO, the goal has always been to make the online experience feel as personal, helpful, and trustworthy as visiting a showroom. What sets the website apart, according to the team, is its focus on enhancing the overall customer experience rather than simply driving sales. Detailed product information, clear service expectations, and transparent pricing all contribute to a journey that reflects the values of the family-run business. Continuous improvement across the website and the wider customer journey ensures the retailer stays relevant in a fast-moving market. The recognition provides a meaningful benchmark for excellence, highlighting initiatives that resonate with customers and reinforcing the credibility and reputation of independent retailers. For RDO Kitchens & Appliances, winning this award is not just a mark of success but also a motivator to keep innovating. It demonstrates the value of investing in an online experience that prioritises customer care, trust, and long-term satisfaction—key ingredients in thriving within today’s competitive electrical retail sector.
25
December/January 2026
ertonline.co.uk
Jordan Scott has been recognised as Best Industry Sales Representative at the ERT Awards 2025, celebrating his exceptional skill, professionalism, and dedication to supporting retailers across the sector. Mr Scott has built a 13-year career in the industry, progressing from
Telesales to Regional Sales Manager. His deep knowledge of product ranges allows him to match the right solutions to the right customers, earning a loyal following. Even during challenging times for independent retailers, His expertise, account management skills, and commitment to first-class service have helped clients navigate the market and achieve strong results. Renowned for his positivity and enthusiasm, Jordan thrives in face-to- face interactions with customers, while also fostering a motivating and collaborative atmosphere among colleagues. His hands-on approach ensures he stays up to date with the latest product trends across different territories, enabling retailers to make informed decisions and maximise sales opportunities.
Highly
Commended: DB Domestics
What makes Mr Scott stand out is his ability to combine technical knowledge with genuine personal engagement, consistently inspiring confidence and trust among the retailers he supports. The award recognises his professionalism, dedication, and passion for representing the industry to the highest standard. His achievement highlights the vital role individual sales representatives play in supporting retailers, building relationships, and driving success across the sector. This recognition celebrates his personal contribution and the impact one committed professional can have on customers and the wider retail industry.
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