BHETA UPDATE FEATURE BHETA Update


A host of new companies have joined trade association, BHETA.


Minky ‘


Fastest growing premium brand in the UK homecare market’ and expert in cleaning, laundry, storage, bathroom and pet categories, Minky Homecare has joined BHETA.


Established in the UK in 1941, Minky is a world leader in laundry


hardware and textile manufacture. Minky ironing boards are in over 70% of UK homes and the brand holds both the Royal Warrant, granted as a supplier of premium quality products to the Royal Household, and the


Princes Warrant, awarded for product excellence and a commitment to the environment. The brand has strong reputation with major retailers across the


UK, Europe and USA with a selection of high quality, innovative, Minky branded laundry, cleaning and homecare products, as well as supplying many retailers own label.


Combat the Crisis I


Tupperware


Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.


conic food storage brand Tupperware has joined BHETA. For over 75 years, Tupperware has been designing cutting-edge home and kitchen solutions to help save time, money, space, food, and energy


L


in 1967 as one of the Dartington Hall Trust’s social enterprises in North Devon. It became the most recognised manufacturer of simple yet functional glassware in the UK. Dartington’s vision was built on a clean and simple design style, handmade using age-old techniques of


Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers


A


that are both functional and environmentally responsible. Passed down through generations, its products are trusted companions in the kitchens and homes of millions around the world. Chemist Earl Tupper had a spark of inspiration while creating moulds at a plastics factory shortly after the Great Depression. If he could design an airtight seal for plastic storage containers, like those on a paint can, he could help war-weary families save money on costly food waste. This signature container helped to create the food storage category and revolutionised the way the world stores, serves and


s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.


Dartington Crystal


eading UK glass manufacturer Dartington Crystal has joined BHETA. Dartington Glass as it was known until the 1980s, was born


8 | June/July 2023 8 | January/February 2023


prepares food. From revolutionising microwave cooking that helps time-starved families get healthy meals on the table faster, to growing vegetables in space with NASA, everything Tupperware does is driven by the desire to help save time, money, space, food, and energy for people around the world. The brand boasts over 8,500 functional design and utility patents for solution-oriented kitchen and home products. Seema Grantham, BHETA’s sector manager for housewares, said: “You cannot get more revered as a brand than Tupperware, the originator of so much of food storage today. BHETA.”


Scandinavian roots. It remains the only remaining factory scale producer in the country. Dartington Crystal is not only the leading UK glass manufacturer but also an award-winning visitor attraction in Devon. It supplies retail stores throughout the UK and export markets as well as providing leading businesses and luxury brands with bespoke and exclusive products.


look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,


housewareslive.net housewareslive.net I’m delighted that the company is joining


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52