NEWS
ProCook opens Gloucester distribution centre P
roCook has opened its new distribution centre and head office in Gloucester.
The 167,000 sq ft site marks a step change for the business’ operations, with the premises including a photographic studio and a 3,100 sq ft showroom. In addition, it will bring all ProCook’s stock back under one roof and provide a range of facilities to support the wellbeing of colleagues, including a café with free food options, a gym and a dedicated wellbeing room. The energy-efficient design of the building means it has been given a BREEAM excellent certification and EPC A rating.
Chief executive, Daniel O’Neill, said:
“Having started ProCook as a family business from home over 25 years ago, I am really proud that we are at a stage where we have been able to create such a fantastic new home. “This investment will support our continued growth and success by encouraging collaborative working among our colleagues, made easier by its extensive facilities.
“Being back under one roof will enhance
the service and efficiency we pride ourselves in being able to offer our customers.”
patented Chill-Charge System™ cooling technology. Commenting on the partnership, Andrew Geddes, director of international sales at VIVA Scandinavia Europe and Liiton, said: “2023 was the right time to make headway in the UK with our two specialist consumer brands – VIVA Scandinavia tea and coffee accessories and Liiton glassware with its patented cooling technology. We are delighted to work with Auteur who already have a solid reputation in hydration and drinkware and are the perfect partner to springboard a UK launch for our brands.” Jenny Dahlman, managing director, added: “We are thrilled to be entering into a UK distribution partnership with Viva Scandinavia/Liiton. Their ranges are unique and design-led with quality at the forefront – a key element we look for with all the brands we distribute – and we are proud to bring the brands to the UK market.” Viva Scandinavia creates contemporary and innovative teapots, mugs and tea accessories making teatime extra special! The vision is to modernise the time old tea traditions and keep them relevant. Liiton is the perfect men’s gift. Crafted using X1Crystalline, weighing in at 1lb each, the range is available as 2pc, 4pc and a whisky set with matching decanter. The design of the patented Chill-Charge System™ comes in the form of glass sculpted mountains embedded in the glass and will chill down a drink in just 18 seconds.
Auteur launches two new drinkware brands A
uteur has launched two new consumer drinkware brands, launching at Exclusively Housewares Exhibition on June 13th (stand EH265) – VIVA Scandinavia tea and coffee accessories, and Liiton glassware with its
4 | June/July 2023
housewareslive.net
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