OUTDOOR COOKING AND BBQ
outlining how to cook meals during the winter and how to elongate the barbecue season,” says Flook. “We’ve got a big presence at independent retailers like Downtown
Grantham who form a large part of our business. Whilst they only have one store, we’re very fortunate for the way they work with us and communicate with customers. However, most of our products are sold online, and we’ve got several retail partners including Argos, Amazon, B&Q, JD Williams, and Blue Diamond. There is a huge challenge when trying to get a barbecue across online because it is a considered purchase. That’s a driver for us to develop our online presence with content, photos, descriptions, product guides, etc. We’ve seen additional success from the likes of Argos when we put extra content and information on their website. The conversion rate for customers has jumped significantly when highlighting the features and benefits,” he adds. By driving that interest and developing their knowledge, consumers will return their focus to the products and how they
Outdoor Cooking Products Make & Take Bento Box
A staple in Brabantia’s Make & Take collection, this majestical Bento Box is made for separating large volume meals on the go. Helping you keep variety in your lunch box with compartments for your fresh salads and snacks – the smart divider doubles as a lifting tray too! This 2L volume Bento beauty is available in Dark Grey, Light Grey or Jade Green. Get in touch today!
usales.uk@
brabantia.com
uwww.brabantia.com/uk
can evolve with the range as Flook says “Over the last year, we’ve actively been reaching out to the customer to provide blogs and communication about things that will benefit their lifestyle. We have Instagram, which is our strongest platform, as well as Facebook. People are now looking for more and they’re driven by social media in terms of how to cook, what’s interesting to cook and the benefits of cooking. The smoker trend has come over from the US in the last couple of years. We’ve had a traditional version for several years but quite a small entry-level version. We’ve now developed that so the customer can go on a journey. They may start with the basic version at £260 but we’re taking them on a journey which takes them up to a £1300 smoker which they can feed around 20 people at a party on. In addition, we noticed that pizza ovens have been big on social media so we investigated how we could integrate a pizza oven into our portfolio. This led to the development of the Caliano 6.1, and we created a cooking solution for the whole family.”
Thermacell – Halo Mini
The Halo Mini Protector effectively repels mosquitoes and midges by creating a 20m2 zone of protection for you and your pets. There’s no need to use smelly, harmful sprays or oily lotions, thanks to Thermacell’s synthetic allethrin formula, inspired by repellent extracts found in plants. With no noise or scent, this compact, portable, and stylish device looks great on any patio. Designed to be easy to use, simply insert the heat-activated mat, a butane cartridge, and turn on!
Great for the garden, park, and beach, the Halo Mini comes with 12 hours of protection included (with refills available to buy separately). Available in four colours: White, Green, Graphite, and Citrus.
u 0116 234 4611 u
sales@burton-mccall.com
NoStik – BBQ Liner
Love to BBQ but hate the clean up? With the reusable BBQ Liner by NoStik, your BBQ can be kept free of crumbs and grease. Not only do the liners make for an easy clean up, but they also prevent food from sticking to the grills and falling through the racks, all whilst maintaining those authentic grill marks on food. Designed for no mess, the liners also enable fat-free cooking thanks to non-stick properties which remove the need for lubricating oils. The food-safe, non-stick coating not only withstands heat up to 260°C but is also long lasting, making the liners durable and reusable. After use, they can easily be cleaned with warm, soapy water. Available in 40cm x 50cm (can be cut-to-size).
u 0116 234 4611
housewareslive.net u
sales@burton-mccall.com June/July 2023 | 31
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