OUTDOOR COOKING/BBQ FEATURE
Catering to the
consumer “
Consumers are looking for a combination of lifestyle, made to last
products and affordable prices with sustainable raw materials. If we, as a brand, as a player in the market, can understand this, we can then succeed achieving what customers expect,” says Alexandre Frubel, managing director of Tramontina United Kingdom Limited. Founded in Brazil in 1911, Tramontina is catering to consumer demand through its portfolio of indoor and outdoor solutions which comprise homewares, laundry, storing, furniture, garden tools, electrical materials and more.
A sustainable solution As consumers become more environmentally conscious, businesses need to highlight the sustainable benefits of their products. Frubel
s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.
Alexandre Frubel, managing director of Tramontina United Kingdom Limited, provides an insight into what consumers are looking for in their outdoor cooking products.
Combat the Crisis A
says “We invest in a range of products that can offer a solution to the end users and also that enable the retailers to compete in the market. The strategy is to offer design, practicality and sustainability as our products are vastly made with recycled material, FSC Certified wood and intensively tested to last longer than what other brand promises. In the UK, our bestsellers are the five-year warranty dishwasher safe wooden handle steak knives, Stainless Steel BBQs, Pre-Seasoned Cast Iron pans and, FSC Teak furniture.”
Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.
Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers
32 | June/July 2023 32 | January/February 2023
Attention to detail In a competitive market, Tramontina differentiates itself through its attention to detail. “To me, personally, speaking, the big difference is that Tramontina is a brand that manufactures its own products. Commonly brands outsource their production. We value every single detail of our products and the community that makes it happen. Our strategy comes with the same old to the market, just cheaper. It is important to understand that there are several ways to barbecue. There’s no right or wrong but there’s your way of doing it. Tramontina will always come to help you with the right barbecues, tools, prep and top table items to make your grilling special,” says Frubel. “We have bright future ahead. I am not seeing it won’t be
challenging but we do believe in what we are doing and also in the people that is engaged with us. There’s a lot still to be revealed and the response from the market so far has been great,” he adds.
look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,
housewareslive.net
housewareslive.net
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
