CONDIMENTS
Introducing FinaMill
Together with his wife Sophia Fei, Alex Liu created FinaMill, the world’s first multi-purpose spice grinder which uses interchangeable and refillable spice pods. While FinaMill is a widely recognised market-leading name, the business’ start was not simple.
More to the story In 2006, Liu started a pepper mill company providing disposable spice grinders for major brands who preloaded them with whole peppercorns, sea salt and other spices. The company had become successful and preloaded grinders were becoming a ubiquitous part of the pantry. However, when Liu asked for the director of purchasing’s opinion, he claimed it was too difficult and preferred pre-ground pepper. As a result, Liu set out to redesign the grinder from the ground up. He consulted spice industry experts who all agreed that freshly ground spice is better. In 2019, FinaMill was born and incorporated in 2021. Traditional shafts to be filled with spice were replaced with interchangeable refillable pods. Instead of cranking and wrist twisting, with a simple push of a button users had freshly ground spices and herbs at their fingertips.
Meeting the criteria FinaMill’s goal was to create a handheld spice mill capable of grinding beyond peppercorns, bringing the freshly ground aroma and taste of spices to food regardless of whole spice shape, size, and hardness. This could not be accomplished with conventional pepper mills,
Kilner’s Square Clip Top Jar
New to the collection, Kilner® has introduced a 250ml Square Clip Top Jar to the already expansive collection. The jar offers great versatility, storing homemade dry herbs and spices as well as preserving jams, jellies, and flavoursome mustards. Thanks to its durable rubber seal, this jar ensures the contents stay fresher for longer. Not only will your pantry appear clean and revamped, but the storage jar will also help extend the shelf life of your ingredients while adding a touch of style to the pantry.
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so FinaMill designed specialised pods for different spices with the following criteria: • Swappable pods: These specialised swappable pods grind virtually every whole spice in your pantry, from mustard seeds to 5-cm-long cinnamon sticks. • One-handed operation: Use one hand to lower the FinaMill base over a pod and push down to secure it in place. Push down again to release the pod. No more two-handed cranking. • Eliminate flavour contamination: Each spice has its own dedicated pod. Flavours stay fresh and distinct. • Sustainable: Refillable pods provide a green alternative to disposable, one-time use glass and plastic jars. • Always on: Rechargeable. One charge via USB provides at least one month of normal use. The FinaMill spice mill represents a new, disruptive category of cooking tools which will make salt and pepper single spice mills a thing of the past.
Social responsibility As well as its commitment to innovation, FinaMill is dedicated to its role in the community. FinaMill currently helps non-profit organisations such as Cookies for Kids’ Cancer by donating 25% of the profits from the sale of its limited edition FinaMill gift. Their work has helped raise funds for 100+ research projects that have resulted in 25 treatments and clinical trials available to children today. The company also sponsored Arthritis Foundation NY’s Walk to Cure Arthritis 2022 which helps people with reduced dexterity and strength caused by issues such as arthritis, carpal tunnel, and MS.
24 | June/July 2023
housewareslive.net
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