OVEN TO TABLEWARE FEATURE


THE PERFECT STATEMENT CENTREPIECE


Lee Savill, Barbary & Oak brand director, spoke to Housewares Magazine about its oven to tableware range.


Combat the Crisis A


Barbary & Oak is distinctive for its use of colour. Tell us about the colour choice for this range.


LS: Barbary & Oak oven to tableware is iconic for its sophisticated colourways, from Camembert Cream and Verdigris Green, to Bordeaux Red and Limoges Blue. Camembert Cream is a soothing neutral colour. It is a timeless


Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.


s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.


Tell us about your oven to tableware range.


Lee Savill: Barbary & Oak was created in Stoke-on-Trent, under a wealth of ceramic influence. The Foundry oven to tableware range brings a taste of aspirational living to the home, influenced by fashion, entertaining, and design trends from around the world. Barbary & Oak collections use quality materials with timeless designs to create beautiful homeware pieces, taking pride of place in any kitchen. Barbary & Oak casserole dishes are part of the oven to tableware collection, featuring premium cast iron that is durable, and built to last. Cast iron retains heat, keeping food warmer for longer. Versatile in design, Barbary & Oak casserole dishes are suitable for all hob types, including induction. Crafted with two handles, they also provide an easier grip for carrying food from the oven to table. The four oven to tableware colourways include Limoges Blue,


Bordeaux Red, Camembert Cream, and Verdigris Green, with Exclusively 2023 promising to debut new trending colours. The Foundry oven to tableware collection includes cast iron casseroles, grill pans, fry pans, roasters and ceramic oven dishes, pie dishes, casseroles and ramekins to complement the dinnerware ranges.


Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers


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Bordeaux Red brings a touch of luxury to the table; this opulent dark red hue delivers a bold statement. Alternatively, Limoges Blue is vibrant and refreshing while also being cool and calming, it brings a pop of colour to the kitchen and dining table. Three new colourways will make a debut at Exclusively 2023, becoming available from winter 2023.


What are consumers looking for in their dinnerware and tableware?


classic that brings a nourishing, wholesome warmth to the home, with a minimalist aesthetic that allows culinary creations to take centre stage. Green is a trending colourway for 2023, reflected in the popularity of the Verdigris Green oven to tableware collection. The colourway provides a calming connection to nature throughout the kitchen and dining areas. Past colourways also include Bordeaux Red and Limoges Blue.


LS: The current cost of living crisis means consumers are looking to increase the versatility and longevity of products within their homes, without compromising on style or performance. The Barbary & Oak oven to tableware collection offers a practical solution to this, whilst adding a touch of sophisticated design. Foundry cast iron cookware is a multi-functional, lifelong investment for the kitchen.


performance and non-toxic enamelled coating make it the perfect choice for the conscious cook. Cast iron is suitable for all hob types including induction, meaning it is a futureproof addition to the kitchen. As stylish as it is practical, the Foundry oven to tableware collection


deserves to be seen and makes the perfect statement centrepiece for the dining table. Alternatively, the Foundry collection can take pride of place on open shelves for a homely touch and a pop of colour in the kitchen.


look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,


The material’s long-lasting nature, combined with its energy-efficient housewareslive.net housewareslive.net


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