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EXCLUSIVELY REVIEW Exclusively Review Strix Group


The Exclusively Show 2023 has been hailed as a resounding success by the Strix Group, which showcased its new and existing range from the Aqua Optima and LAICA brands.


Matthew Dealtry, Strix sales director EMEA, said: “The Exclusively Show 2023 was a success for us. The organisation of the event is very impressive, and there was definitely an increased interest and footfall to our stand this year as we showed our new innovation across our Aqua Optima and LAICA brands to our existing and new customers. The Brand Showcase area also worked well, with media representatives, influencers and bloggers coming along to learn more about our Aqua Optima and LAICA range of products, and, importantly, it was a great opportunity to interact with them too. “The innovation and sustainability of our product range went down very well,


particularly appliances such as the Aurora Instant Hot & Cold Water Filter Dispenser, which fulfils more than one role in the kitchen and also delivers energy and water savings in the face of on-going cost of living pressures. We were also excited by the feedback to our innovative Aurora Coffee which dispenses gold standard filtered coffee on demand. “There was lots of interest in our new LAICA Water Filter Kettle, which is an eco- friendly, glass bodied kettle, featuring a LAICA BiFlux tea and coffee filter to help improve the taste of hot drinks and cut down on limescale in those areas with harder water.


“Finally, the refillable myLAICA on-the-go water filter cup and LAICA GlaSSmart glass filter bottle, that both help to reduce the amount of single-use plastic we use, were particularly popular. “We enjoyed the show, and especially meeting our existing industry contacts and introducing more of our innovative products to new customers.”


RKW and Tower


Two influential brands, RKW and Tower, made a strong impression at the annual Exclusively 2023 trade show. Each brand had the opportunity to display their most recent housewares and SDA products. RKW marketing director, Rod Burrows, commented: “We are happy to report RKW and Tower’s successful exhibition at Exclusively 2023. The positive response and enthusiastic feedback received during the trade show reinforces our position as one of the market leaders in the SDA and housewares industry. We presented a diverse collection of functional products that epitomise our dedication to elevating everyday living experiences. “We extend our gratitude to the organisers of Exclusively 2023 for hosting the trade show and to the attendees who visited our stands and engaged with our products. Their valuable insights and support further inspires us to continue pushing boundaries and delivering unmatched housewares and SDA solutions”.


12 | June/July 2023


housewareslive.net


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