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exclusively preview


RKW return to Exclusively 2021 C


onsumers are continuously on the lookout for the next biggest trend, whether it’s the latest gadget,


accessory or exciting new colourway – and Exclusively is the UK’s premier trade platform to demonstrate RKW’s new product designs and concepts from its development teams. Represented across two stands, RKW-owned flagship brand Tower will be showcased on stand EH402, displaying a wide selection of its famous collections in SDA and housewares. Meanwhile, a second stand at EH456 will house market-leading brands from RKW including Smeg, Lavazza, BLACK+DECKER, Russell Hobbs x Emma Bridgewater, The Funky Appliance Company and Laura Ashley.


Tower – Stand EH402 Over the past 18 months, the Tower brand has gone from strength-to-strength and is now the fastest-growing brand in the SDA market*. Steeped in an impressive history of over 100 years, the brand continues to combine its British heritage with consumer insight driven innovation to create the ‘must have’ products for consumers. One of the secrets to Tower’s success is a relentless focus on new product development and market trends, staying ahead of the competition year-after-year in the SDA and housewares industry.


Collections Tower pioneered the launch of co-ordinated


kitchen collections across SDA and housewares and was the first brand to introduce Rose Gold as a co- ordinated design statement. Since then, collections such as Glitz, Scandi, Empire and Cavaletto have been huge hits through the success of utilising trend forecasts and consumer insights. Gary Sharp, Group SDA Sales Director at RKW comments, ‘Our Tower collections appeal to a wide range of consumers due to their aspirational nature. Consumers aspire to improve the décor in their homes, and our collections give them the perfect opportunity to redecorate their kitchen at affordable prices.’ By further studying trend


8 | housewareslive.net


Europe’s leading SDA & Housewares manufacturer and distributor RKW Ltd will be returning to Exclusively this year to showcase its latest product innovations and designs.


reports and projections, Tower is set to launch breath-taking new collection colourways and products for consumers to fall in love with in 2022. The recently-launched, Parisian-inspired Belle range will be on display along with never- before-seen collections.


Air Fryers


It has been impossible to miss Tower’s success in the Air Fryer category over the last 18 months with over 2 million Vortx Air Fryers sold in the UK and Ireland to date. Determined to keep up with consumer demand throughout 2021 and into 2022, Britain’s favourite air frying brand will be launching new lines at Exclusively. Utilising Tower’s own industry-leading air frying technology, Vortx, the new XpressPro Combi 10-in-1 Digital Air Fryer Oven will expand upon the success of its best-selling 5-in-1 Rotisserie model. The 10-in-1 offers new functionality to further cater to time-poor consumers’ needs. Not only that, but there will be a chance to see a brand-new Twin Basket Air Fryer and Vizion range which is set to also stretch across further SDA lines.


Cookware With an unprecedented rise in home cooking and baking since the start of the pandemic, Tower has listened to consumers’ changes in behaviour and launched new key cookware lines. Precision cookware ticks all the boxes with consumers looking for a quality product that is durable, practical and healthy. Precision uses a thick-forged aluminium body with chef-style riveted steel handles for ultimate comfort and control when cooking. Another key cookware launch from 2021, Freedom, will be on display at the show, offering removable handles and a space-saving design for more flexibility in the kitchen. Brand-new


HousewaresLive.net


cookware lines will also make an appearance at Exclusively, catering to the growing needs of home cooks post-lockdown.


Barbary & Oak In Spring 2021, Tower continued to expand its ever-growing portfolio with a new category; an exciting and innovative range of stylish tableware, Barbary & Oak. Inspired by fashion, entertaining and design trends from around the world, this lifestyle brand brings a taste of aspirational living to the home. Simon Oliver, Housewares Sales Director at RKW Ltd comments “At RKW, we believe every home should feature design which makes you feel good, which is why we are committed to offering distinctive collections that inspire and delight.” Artisan tableware sets and the new Foundry cast iron cookware will be showcased at the Tower stand.


RKW - Stand EH456


RKW will be showcasing some of the hottest brands in its portfolio at Exclusively this year. Licenced brand, BLACK+DECKER, has made waves in the floorcare and home environment categories and is set to expand its success into a brand-new categories which will be unveiled at this year’s show. Products from Smeg, Lavazza, The Funky Appliance Company, Russell Hobbs and Laura Ashley join the all- star line-up at RKW’s distributor stand. Over the past 15 months, the opportunity to meet people face to face has been limited and the trading landscape just hasn’t been the same without shows and exhibitions. RKW look forward to seeing both familiar and new faces at Exclusively this year and are excited to show you what fantastic products and collections they’ve been working on over the last 12 months.


twitter.com/Housewaresnews July/August 2021


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