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INDX INDX Housewares Delivers Safe and Successful Show T


he homewares community turned out in force earlier this week to support the 2021 INDX Housewares


show (formerly The AIS Housewares Show), which took place at Cranmore Park in Solihull from 12-13 July. Amidst the challenges of holding a live


event during Covid restricted times, the teams responsible for planning the show worked hard to ensure the well-being of all its visitors and exhibitors, whilst still delivering an exciting showcase of market leading brands and a friendly, professional atmosphere.


Returning for it’s first in-person show since March 2020 and launching under new INDX branding, the two-day event was well attended by suppliers and retailers alike, all keen to resume face-to-face buying and selling in a bid to get back to business as usual. Exhibitors were among the first to


herald the show a success, delighted with the level of visitor attendance and the resulting business written across the two days: Tim Yeadon, Captivate Brands, shared their experience and how he thought the show went, “The show proved to be an amazing success for Captivate brands. The opportunity to present products in a trade show environment on a face- to-face basis was reaffirming, inspiring and hugely enjoyable. The AIS members who came out and supported the show were upbeat and engaging and it was an absolute pleasure to see so many independent retailers over the two days”. Yeadon added, “Big thanks to the INDX Team for their commitment and efforts to ensure that a very important Autumn trading period can be embraced with new products and new ideas as we all look to the future”. Additionally, Ian Humm from Pure


Tabletop added, “It was a brave decision to be the first to market following Covid with a trade fair and from a Pure


perspective it was engaging, upbeat and productive. I was really impressed with the forward-looking optimism of the visiting buyers and their commitment to building sustainable business. Our team enjoyed seeing our current customers and meeting new customers and the results were better than we expected”. Richard Worod from Mr & Mrs


Fragrance enjoyed what the show gave them in terms of benefits for the business - “This was our first show as a new exhibitor, and it has exceeded our expectations”.


Visiting buyers and retailers have also been quick to praise the show, thanking the venue and event teams for providing a well-organised and safe environment. Stuart and Sandy Gib were pleased that ‘normality has returned’ and Paul Cuddy was ‘delighted to be back seeing everyone again’. Jim Carlisle from Reeds sums up


the overall sentiment perfectly: “It was great to be back meeting suppliers and colleagues and the INDX team created a safe environment and relaxed atmosphere for us to resume face-to-face meetings”


Visit us on stand EH249 at the Exclusively


Housewares show T: 0116 234 4611 UK distributor of premium brands Aladdin, Bamix, BioLite, CamelBak, Microplane,Peugeot,Stanley, Stasher, Thermacell, Victorinox, Zoku E: sales@burton-mccall.com


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