news Two More Housewares Brands Join BHETA You’re Hired: Apprentice

Success at What More UK What More UK has reported its most recent two apprentices have both been given full time positions in the firm. Since they started their apprenticeship scheme, What More has given full-time positions to the all its apprentices. The firm’s two most recent apprentices to

graduate the course, William Moat and Izaac Holden, have now got permanent positions within the company. One in the tool room and one in the injection moulding area. The Covid pandemic had put the brakes on What More’s apprenticeship scheme but now the company is looking out for three more engineering or manufacturing stars of the future.

Manufacturing director Rob Walker explained more about the scheme: “We’ve had great success in the past with our apprentices and that’s why we are keen to continue. We have an agreement with Burnley College where they spend a day a week learning theory and four days a week with us.”

New Non-Executive Directors at Squire’s Garden Centres

Squire’s Garden Centres has appointed two new non-executive Directors, Rob Collins and Tony Perkins. Rob Collins has held various roles within the John Lewis partnership and recently retired as MD of Waitrose. Tony Perkins was Audit Lead Partner at BDO, a top five international accounting firm, where he worked with Squire’s for many years. Sarah Squire, Squire’s Chairman, commented; “I am delighted to welcome Rob and Tony to the team at Squire’s. Non-executive Directors have been a great asset to us over the years. We have benefitted enormously from their counsel. Knowing our business well, but not being involved in day-to-day matters, they see issues objectively. They bring a completely different and complementary set of skills to our decision making, often asking pertinent questions of us based on their own commercial experience. We very much look forward to benefiting from Rob and Tony’s business acumen and experience.

July/August 2021

Bibo Brands BV and Resto Kitchenware are the latest names in housewares to join the British Home Enhancement Trade Association (BHETA). Belgium-based Bibo Brands

markets the Kambukka is a premium brand, which specialises in ‘trendy drinking solutions for people on the go’. A wide range includes portable tea and coffee mugs, water bottles, kids’ and teen’s water bottles, food storage jars and accessories, including interchangeable lids for different styles of drinking.

It sells online at From stovetop to ovenware,

coffee and tea, bakeware to accessories and kitchen knives, Resto Kitchenware supplies ‘tools to cook with confidence’. With something for every lifestyle and every kitchen, it is a go to brand. Seema Grantham,

BHETA’s sector manager for housewares said, “It’s great to see innovative brands with great design credentials joining BHETA. I look forward to welcoming the teams to future BHETA events and webinars.”

For more information about BHETA and its networking and business support opportunities, contact Seema Grantham, BHETA’s sector manager for housewares and small domestic appliances on 07946 078566.

Minister for Export Graham Stuart MP Visits What More UK

company reached a brilliant milestone, they now export to 75 countries. What More has continued to champion brand UK and as a result they have achieved impressive growth figures.

What More UK has received a visit from Graham Stuart MP Minister for Exports, to discuss the firm’s ongoing commitment to exporting British made goods. Leaders of the company spotted an opportunity to capitalise on the perception that British made products are built to the highest quality standards. This year the

The ministerial visit will be a

great boost for What More. The minister spent time talking to staff at the firm and discussing its ongoing commitment to sell goods made in the UK to overseas markets. Staff at What More UK were also pleased to welcome Paul Stowers Head of UK Regions for North West at the Department for International

Trade, Sara Britcliffe MP for Hyndburn and Haslingden, and Antony Higginbotham MP for Burnley. Sara Britcliffe, MP for Hyndburn and Haslingden, commented: “We’re proud to have a world class manufacturer like What More UK in Hyndburn.” Antony Higginbotham, MP for Burnley, added: “I’m passionate about helping our brilliant local businesses make the most of the exciting exporting opportunities available to us, building on the reputation that Made In Britain has.”

BHETA Webinar Features Blue Diamond

Association (BHETA)’s latest retailer networking forum. It took place on June 15th with Alan Roper, managing director of Blue Diamond and Thomas Grinnall, Blue Diamond’s head of home.

With a 52% non-garden product mix, Blue Diamond proved a fascinating presence at the British Home Enhancement Trade

As Blue Diamond explained, kitchen and dining are 41% up on 2019 as a category, alongside increases in many other non-horticultural product areas. The Blue Diamond ethos is ‘aspirational’ as distinct from ‘price driven’ and the webinar outlined the key qualifications for potential listing in its garden centres.

These included new product not already listed elsewhere and particularly not in mass consumer outlets or garden centre groups. Point of difference from other garden centre groups and mainstream garden retailers is key as is consumer engagement. Tom explained further: “While Blue Diamond consumers - typically AB1are typically driven by inspiration. 26% and rising of Blue Diamond product is Blue Diamond branded, but the company welcomes small and local suppliers. | 5

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