exclusively preview - BHETA

Great turnout expected for Exclusively E

arly indications from both retail buyers and the media suggest that the live 2021 Exclusively Show, taking place at The Business Design Centre, Islington on 24th and 25th August is set to be a popular event. In what will be the first face to face gathering for the housewares, small domestic electricals and gift sectors for almost eighteen months, retailers from around the country are confirming attendance. Big name home and department stores such as John Lewis, Fenwick, Robert Dyas, Next, Wilko and B&Q will be joined by grocery chains like Iceland and Aldi, specialists such as Lakeland and ProCook, discounters, B&M, Home Bargains, TK Maxx, Studio and Trago Mills, garden centre groups like Bents and Blue Diamond and online giants such as Ocado and eBay. Bira is incentivising housewares, gift, electrical and hardware independents among its 6500-strong membership with a £100 voucher to be used against any single order of over £300 at the show. Moreover, all buyers visiting Exclusively can benefit from a £50 contribution to travel costs incurred in attending, courtesy of show owner, The British Home Enhancement Trade Association (BHETA).

120 invite acceptances have so far been

received by the Exclusively Brand Showcase, the show feature curated just for journalists and influencers.

Titles including Marie-Claire, ELLE, Real Homes, BBC Good Food, Olive Magazine, The Sun, Homes & Gardens and ITV’s This Morning are all attending alongside key influencers and trade media.

Commenting on the increasing excitement ahead of Exclusively, marketing manager, Steve Richardson said, “With over 130 companies and 200 brand names exhibiting, as well as a wealth of other treats such as the Trend Tours and Talks with Scarlet Opus, the Launchpad area which features eighteen of the Show’s newest and smallest exhibitors, not to mention wine tasting with Olly Smith, I can see why both buyers and media are so eager to attend. “There are just four stands left available to book and I would encourage any supplier of housewares, small domestic electricals or gift – including consumables – to take up this amazing opportunity to network with so many key audiences all at one event. “It goes without saying that the Exclusively Show team and the Business Design Centre (BDC) regards the health and safety of clients,

staff and partners of paramount importance and we have agreed measures to ensure the safety of all those on site, in line with the latest UK Government guidance.” Will Jones, Chief Operating Officer at BHETA and Chair of Exclusively, added: “Exclusively has always been must-see event in the home enhancement industry and one that has an excellent track-record for predicting trends and doing business. This year’s Show is even more highly anticipated because of the unique circumstances of the last eighteen months, and I am not surprised at the levels of interest. “Exclusively 2021 is going to be a huge

opportunity for exhibitors, buyers, journalists and influencers to see the very best of the housewares, small domestic electricals and gift sectors, to see up and coming trends and to discover products and ideas, which they are unlikely to have been seen before elsewhere.”

More information about the Exclusively Show can be found via the website www. For details of how to book one of the remaining stands, contact Seema Grantham, BHETA’s sector manager for housewares and small domestic appliances on 07946 078566.

Visitors flocking to ‘live’ Exclusively to see the latest trends


onversations with both retail buyers and the media suggest that the live 2021 Exclusively Show, taking

place at The Business Design Centre, Islington on 24th and 25th August is set to be a popular event. Housewares, small domestic electricals and gift sector buyers, journalists and influencers are confirming attendance in abundance – and it’s all about products and trends for the new world in which we find ourselves. For Exclusively is also not just about

product. It has a reputation for predicting commercial trends and a proven track record for enabling brands to get in front of buyers and the media. Popular features such as the Trend Talks and Tours provide insightful trend predictions and are a particular draw for savvy buyers. This year will be no exception and Phil

Pond from Scarlet Opus has given a sneak preview of three trends which will start to come through from the autumn / winter – the idea being to help ensure that the products on display at the Exclusively show are perfectly placed for buyers both short

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term and into Christmas, as well as long term. The first trend is termed Neo Luxe, which is all sophistication and dark romance from earlier centuries, and which combines rich luxurious colours with high drama and an almost punk quality in its provocative glamour. Key for Christmas, this look is likely to be around for the next three to five years. New products already identified within the

Neo Luxe trend include: Viners – Assure Collection 6-piece knife block set The Assure Knife Block features 5 squared knife blades, designed to maximise safe use in and around the kitchen. As well as being stylish, the innovative knives deliver the same functionality as a standard kitchen knife, to tackle all kitchen tasks. The block has a soft touch finish, with built in fibre rods which allows secure custom knife placement and easy cleaning.

Eddingtons - Lodge Finex ‘American-made Lodge FINEX cast iron • July/August 2021

products are modern, innovative and practical. The octagonal pans have machine-smoothed cooking surfaces, sport unconventional steel coil handles and are cast significantly heavier than traditional cast iron pans. Finex pans stay hotter for longer, perfect when searing

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