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NEWS | Industry


Ambient cakes-to-go for every part Aft


first ambient range. The new bakes, three individu trade, The Handmade Cake Company is releasing


ambient shelf life of 90 days from delivery to the wrapped gluten free cakes, will have a minimum


distributor.


“Increasingly consumers are looking for convenient, premium snacks that are both indulgent and meet their demands for a gluten free and vegan offffer. So, we’ve created a range of delicious, artisan, ambient cakes-to- go which we think offffer a ‘permissible’ indulgence suitable for everyone: perfect for a midmorning boost, as part of a lunch deal or as a late aftfternoon snack,” said Gareth Jones, commercial director.


Vegan was the most important trend of 2018 and is likely to keep the top seat in Food People’s Food Trends Report 2019). G


luten free also 2019 (The


remains a top driver in the Free From category. However, creating quality free from alternatives is always a challenge, especially in cakes and desserts as such categories use eggs, flour, butter and cream as a basis for most recipes.


Despite enormous progress by operators, the ratio of dietary alternatives to quality dietary alternatives available remains uneven and consumers are now looking for more inclusivity: they expect a product that’s as good as its standard sibling.


Anthony Saison, category manager for the brand explains how this trend informed their development process: “We wanted to design a range of cakes that is free from (vegan, gluten free, or both) but meet the expectations of standard and free from consumers alike - products people love because they’re great, not just “good for a vegan cake”.


Lincoln & Yo Yo


Lincoln & York, the private label coff


York appoints new finance director ffee sourcing, roasting and packing specialist, has


appointed SimonWebster as the new finance director as it continues its rapid growth. The appointment comes at a time of change for the business, driven by its fruitful journey to date since inception 25 years ago. Lincoln & Yo in 2018 and is o


Yo


n course to double this to £60m by 2023 as it York achieved revenues of £34.55m


continues to capitalise on the world’s obsession with coffffee. International sales are also booming leading to Lincoln & York ranking first in the Sunday Times International Track 200 in 2018. It is now continuing to drive overseas sales which will account for 50% of the growth in the coming years.


Simon’s knowledge of the finance sector will help the company continue its growth trajectory as it expands further into international markets. Before joining Lincoln & Yo


York, Simon held the role of managing director at JZ Flowers


International, as well as numerous executive roles across the FMCG sector.With over 10 years of board level experience, he is well placed to guide Lincoln & Yo


York on its growth.


focus on the commercial side will be a vital asset for the business as we continue on the journey on board as we enter a very exciting stage in our journey. His wealth of experience, alongside a York said: “We are delighted to have Simon


to become the coffffee roaster of choice in the UK and EU.”


Speaking of his new role Simon said: “I’m very excited to join a business that has shaped the coffffee industry in such a big way and yet has heritage embedded at its core.My main goal is to support and the team in achieving our next phase of growth through cementing our roots in the UK and expanding into further markets internationally.” James Sweeting,managing director of Lincoln & Yo


fter 30 years producing frozen cakes and desserts for its


ally


ry Updates rt of the day


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