NEWS | Industry

ry Updates

Say it with flowers at all hours A new florist has found a home at ClaphamJunction – but it’s not

your conventional shop. British company, Rockflower, invigorated flower retailing with its new auto retai fresh hand-tied bouquets are available to customers 24/7. The business was founded by designer Andrew McAlpine who was driven by

automated kiosk that makes products his vision to create a high-end

but Rockflower units are designed to Currently it sells flower bouquets available to customer at all hours.

sell a great number of other “must have” on-the-go products.

The machines are installed with a dry-cooling system that is designed to provide the specific climate the

installed with an intuitive touchscreen flowers need while each unit is

and a softftware system that allows the kiosk owner to track sales live and

With a low maintenance cost to the restock according to demand.

owner, and its 24/7 availability of product, it is seen as a savvy solution

win-win for the owner and the buyer. to the demise of the high street – a

The kiosk operates when the

costumer picks out a locker holding their chosen bouquet on the touchscreen. Using a card or phone, customers are able to pay for the item and the glass door swings open and allows them to collect their romantic giftft.

Rockflower finance director Karen Berger says the softftware, written by Rockflower, is key to the successful operation of the air- cooled units and currently there are four in operation in the greater London area.

First tested in Blackfriars where it was a “roaring success”, the Rockflower units can be branded by florists who want to open a satellite kiosk, while there is also capacity to run corporate videos to the public when the machine is between sales.

It requires no employees, yet affffords customers access to fresh flower bouquets at all hours. The bouquets come in biodegradable holders that double as vases while the flowers themselves are

imported from the Netherlands.

Andrew says:

signalli “Rockfl

flower imagin

ower (the name ng a delicate

e place) has huge in a hard to

energy. Its low-cost

maintenance combined with 24/7 availability of product,makes our units ideal for so many retail spaces, shopping centres, airports and

hospitals to name a few. It’s invigorating, and it is catching on.”

14 |

l unit where the r, has

Nayax introduces consumer loyalty app

consumer engagement capabilities. Wallet, its payment app with added launching a new version of Monyx Global fintech company Nayax is

automated businesses using Nayax For operators of unattended,

cashless payment solutions, this

digitisation of retail marketing marketing platform enables

concepts, offffering consumers engaging campaigns with

rewarding saving opportunities. With a


icate with consumers, direct channel to

operators are able to offffer

improved customer service that could turn one-time consumers into regular c Monyx

option to pay with their phones at Nayax-integrated machines and opens payment up to those who aren’t carrying cash.

Consumers can also use the app to track their purchases and gain loyalty benefits, including discounts, punch cards, cash back and bonus credit.

These benefits can be applied to all sorts of unattended businesses including vending machines, kiosks, offffice coffffee services, laundromats, amusement and kiddie rides, and car washes. Operators can manage and customise campaigns with Nayax’s Management Suite and track each campaign’s success.With Monyx Wallet, operators are able to digitise their refund process, saving time and reducing operational costs.

Closed-loop environments such as corporate workplaces, universities, hospitals or airports can also take advantage of the consumer engagement capabilities, associating employee cards with the app to offffer staffff discounts.

integrates Nayax’s digital wallet capabilit payment and engagement features via a

Yair Nechmad, CEO, Nayax sai: “Nayax believes relationships are key to retaining regular customers. A boost in sales is beneficial for any business but repeat business is bett

Ya tter for long term success. For

consumers at unattended machines the business owner is anonymous – MonyxWallet’s marketing tools help operators develop more of a relationship with their consumers, and support operators in promoting their business. By nurturing loyalty operators set themselves up for a future with consistent revenue.”

Third-party loyalty apps can also benefit from MonyxWallet’s SDK framework, which ies into existing apps.

Wallet offffer consumers the ustomers.

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