FRANCHISEFOCUS INVESTMENT: FROM £100,000 Find your Lane Quick Lane: the brand that's "Loved by customers and backed by Ford"
y Digital marketing expertise to help you acquire footfall
y Driving online bookings direct to your centres
y Local marketing hub – templates and tools to leverage your local knowledge
y Tools and skills to retain customers y Consistent use of the Quick Lane EcoSafety Check helps build trust and long-term relationships
y Friends and family referral y Integrated CRM system y Parts supply and IT y Fully integrated quality parts supply and logistics
y Quick Vue – our unique shop management platform
y Centre launch support and 24/7 technical support
Q
uick Lane has over 1,100 franchise centres in 32 countries and is owned by the Ford Motor
Company, one of the world’s largest and most enduring brands. Quick Lane is a business driven not by current industry thinking but rather it aims to rethink what the industry should stand for. There is a significant opportunity to bring together the best parts of the fast-fit and service and maintenance markets into one customer-centric proposition. Traditionally the ‘fast-fit’ sector has
fostered poor customer focus, a lack of trust and a failure to meet customers’ expectations. Quick Lane is different, offering the best customer care in the market and standards, training and systems that allow franchisees to offer the very best experience for its clientele. At Quick Lane, customers are at the
heart of everything it does; from the way systems and IT have been developed, to marketing and digital approach. This is to ensure that a customer‘s experience is not just a single transaction, but a long- term relationship built by speaking their language, and offering expert advice.
36 A Trust Pilot rating of ‘excellent’ reflects
this focus on ensuring every customer becomes a ‘Quick Laner‘ that will recommend the service to their family and friends. This approach establishes the brand in the community and enables each franchise to grow into the future. Quick Lane is unique in the franchise
market, while others have suffered recently, Quick Lane has continued to grow by being recognised as an essential service across the globe – a business that is here to keep customers and companies moving, even in times of crisis. Quick Lane franchisees are in business
for themselves, not by themselves. With a bespoke Quick Lane Business Growth Plan, franchisees and franchise head office work together to create and develop the brand and help it grow even stronger. Quick Lane supports franchisees with:
Business operations:
y Support set up and build – dedicated property manager and analytical tools to help you identify sites
y Proven processes, templates and tools y Attracting customers
y Quick Lane Learning Management System with comprehensive eLearning modules
y Franchisee/key operator onboarding y Centre launch training and ongoing coaching
Ideal franchisees:
y Have an open mind and shared belief in the vision and want to collaborate and co-create to achieve it
y Have strong business acumen and a proven ability to scale successful businesses
y Are customer focused and have the right culture and behaviours
y Are operationally strong with proven success in customer satisfaction
y Are open to investing in an area development territory, not a one-off location.
QUICK LANE Tyre maintenance/autocentre 07912 276 727
quicklane.co.uk/franchise ollie.turpie@quicklane.eu
Investment level: £100k+
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