Cover Story


"As a network, we’ve overcome challenges in the past and always emerged stronger because of the trust and belief we have in each other"


Franchise Partners, and that longevity, I think, is a real stamp of approval for what we do, how we do it and what we stand for,” says Emma Hayes, Platinum’s divisional director. “We’ve had to help our Franchise


Partners over some major hurdles since 2007 and we’ve emerged stronger from each of them because of the trust and belief we have in each other. “The 2008 Global Financial Crisis hit


when Platinum was just a few months old, but by working together with our


then small band of Franchise Partners to consolidate their investments, we got through it and they were able to support their housemates and grow their property businesses at the same time in the years that followed. “The pandemic has brought with it a


different set of challenges which we’re all meeting head-on for the benefi t of our Franchise Partners and the great people who live in their houses. “But as well as those challenges, the coming months and years are a


huge opportunity for those people who have perhaps pondered property investment before but have been put off by the uncertainty of Brexit and now coronavirus.” On the fi nancial side, low interest


rates mean borrowing remains affordable for those looking to invest in bricks and mortar. There are also deals to be found when buying and renovating properties to become shared living houses in multiple occupation (HMOs) for professional


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