Cover Story
The
meaning of ‘home’
For the Franchise Partners of Platinum Property Partners, the current time of crisis has evolved into one of opportunity
Not just a house… Stay at home. That has been the key Government message throughout the coronavirus lockdown and, for most of us, that’s meant re-evaluating how we use our homes and defi nitely appreciating them that little bit more. ‘Home’ has arguably never been
more important, as we adapt to a new way of living and working – both largely from home. Coffee and brainstorming around the boardroom table has been replaced with video conferencing from
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newly adapted home offi ce spaces. And ‘staying home’ has become the new ‘going out’, again placing far more importance on roofs over heads. For the Franchise Partners of Platinum Property Partners, a time of great crisis and uncertainty has once again evolved into one of great opportunity – both for themselves and for the housemates who live in their investment properties. The property investment franchise was founded in 2007 – just months
before the global fi nancial crisis of 2008 ripped the heart out of the UK economy. Yet Platinum’s then 35 Franchise Partners were shielded in the protective bubble of a long-term property investment model built to withstand economic turmoil, while the professional renters living in their shared living properties enjoyed high- end, comfortable and functional living spaces alongside like-minded people. “We’ve built a great network over the past 13 years, with more than 380
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