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FRANCHISEFOCUS IN V ESTMENT: FROM £9,995 Compelling case for care


Visiting Angels presents three attractive reasons to consider a private duty care franchise


wealthy demographic. Increased life expectancy, better living conditions and medical intervention all mean people are living far longer than ever before. While increased life expectancy is to be celebrated, old age brings with it a plethora of complications to health and wellbeing. The set age of retirement continues to creep up, meaning that the still-working adult sons and daughters of an ageing generation are not able to provide care for their parents without assistance. Plus families now tend to live further apart, and so taking care of loved ones in their advanced years becomes increasingly complicated. Calling on the services of a care company is no longer a last resort, but a necessity. Care funded by the local authority comes with its own problems – namely the lack of consistent quality and delivery of care provision. Witnessing such problems, many families are subsequently voting with their feet and deciding that if they want better care for their mum or dad they’ll have to pay a little towards the cost of that care. Dan Archer is managing director of leading private duty care provider Visiting Angels, he says: “Private duty care is the only real opportunity for growth in the sector in my opinion. Our clients choose Visiting Angels because we look after our carers and they, in turn, are able to look after our clients. Our model would not be successful if we depended on council-funded care.” So what are the main reasons for choosing a private duty care provider? 1. Private client-only care providers, such as Visiting Angels, do not depend on funding from local authorities – the very sort of funding that has already been squeezed by austerity. By focusing on private client work, Visiting Angels franchisees can charge more for their service. 2. Visiting Angels works to ensure that


W


e are part of an ageing population and our over 65s belong to an increasingly


its caregivers are the most important people in the business. Better caregiver pay, conditions and rewards for loyalty serve to build stability and help to deliver better consistency and continuity of care. This model also encourages new carers into the industry, carers who would not otherwise be drawn to working in a care business. 3. The market for private duty care is far


less competitive than that of the traditional model. Visiting Angels is already one of the world’s largest care franchises with over 600 franchisees in five countries. In the UK the majority of care providers have built their business around local authority-funded care with a model that pays carers poorly. Very few care providers focus on the private pay marketplace and even fewer have the marketing knowledge to attract private paying clients. Visiting Angels, however, has 20 years’ experience in the private duty care market.


Visiting Angels is seeking 10 franchisees during 2019 with the first five founding franchisees benefitting from more


influence on the direction of the business and a reduced franchise fee of £9,995. The regular franchise fee is £24,995 and those interested in this opportunity will need £25,000 to £30,000 in liquid capital in order to secure bank funding for the total investment, including working capital


of up to £100,000. A substantial, premises- based, management franchise, Visiting Angels brings with it the potential for a six-figure turnover in year one and a projected million-pound-plus turnover by the end of year three. For more information, contact Dan Archer on the details below. l


CONTACT Visiting Angels Homecare 07584 178 458 visitingangelsfranchise.co.uk darcher@visiting-angels.co.uk


BUSINESSFRANCHISE.COM 61


Investment level: Under £10k


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