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Ask the expert s


Ask the expert s


A professional panel answer your questions on all aspects of franchising


MIKE P ARKER


Managing director, Minster Cleaning Services


u A key reason why people choose franchising, rather than going it alone, is down to the support they’ll receive, not only at the start, but throughout the entire lifecycle of the partnership. First-year trading is really important, to ensure the business gets off to a fl ying start and drive and motivation for the business remains positive.


Franchise owners should expect an initial, comprehensive induction period, which can be anything from one week up to a few weeks, depending on the complexity of the franchise model. This should provide an overview of all areas of running a business such as marketing, accounting, operations and IT. The purpose of this is to get you up to


speed with the franchisor’s processes and procedures. This support should focus on ensuring the ‘basics’ are in place to deliver great service.


Ongoing support should then be fl exed depending on your existing skills. For example, you may require more guidance in marketing if your background is accounting. Once the business is offi cially open, you should expect regular visits to your branch location or calls from head offi ce to ensure that things are running smoothly and effectively, and you are happy with how things are progressing. As experience is gained, support should shift to refi nements to existing processes, structures, business and marketing plans to maintain stable and profi table growth.


In what ways should a fra nchisor support me in the first year of tra ding and help me get my business off the ground?


BUSINESSFRANCHISE.COM 27


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