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Women in Franchising


business in a tech industry that has often been seen as male-dominated. I studied computer science at a time when barely any women were taking the course. I was told by some other students that I didn’t belong in an industry to do with technology and would not be able to cope with the course because I was not a man. I did cope, and now have a successful franchise business within the technology industry. I will say that, now, I don’t feel judged or put down for being a woman in technology, so it’s nice to see there has been a change and I no longer need to fight my corner.


What qualities do franchisees need to work within this sector? As with most businesses, being a great people person and having a brain full


of ideas are the obvious ones. If you can motivate a team of great sales staff who want to work hard for you, then you’ve pretty much set yourself up for success. You can outsource accountants and HR experts to help you with the other side of the business, but first and foremost, you have to be able to build a great team.


What are your plans for the future? I’m looking to increase my base of customers from local businesses within my area. I also have a new business manager in store, which is just one of the changes I have been able to invest in as a franchise owner, something I couldn’t do as store manager. I then want to take on another store and replicate my success in Boston. I also want to put some of my time back into the local community and be involved


in some charity events with my team. They are really keen to be able to help local charities and they have already put forward a few ideas for fundraising.


Would you recommend franchising to others, and to women in particular? Absolutely, it’s a fantastic way to work for yourself, but have the support and experience of a larger company to guide you.


Any other advice for aspiring franchisees? Go for it! It really does make things easier when you have the support and expertise. But at the same time, this is your business. You call the shots, you have the chance to develop your business the way you want to, and you reap the benefits of turning your hard work into a success story.


“I feel really empowered to be who I am, make my own decisions and be creative in growing my business”


BUSINESSFRANCHISE.COM 35


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