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FRANCHISEFOCUS IN V ESTMENT: PRICE ON APPLICATION The future of work


Regus leads in franchising’s newest area – the high-demand flexible workspace market


I


n the midst of what many are calling the flexible workspace revolution, franchisees are looking towards the


serviced office market for lucrative new opportunities. Projections show that 3 in 10 buildings on every high street could offer a new franchise opportunity, with flexible working, or co-working as it’s often called, emerging as a booming industry.


The future of the workplace With businesses and individuals increasingly using flexible working spaces, the co-working industry is estimated to be growing by 24 per cent each year. A recent study of 18,000 business leaders in 96 countries by IWG, the parent company of leading workspace providers including Regus and Spaces, revealed that 89 per cent of business leaders believe flexible working helps their businesses to grow and stay competitive. In addition, 80 per cent felt that adopting co-working, and enabling their employees to work anywhere, has helped them recruit and retain top talent. Likewise, with a huge 50 per cent of


workers predicted to be working remotely for most of their working week, by 2022, forecasts suggest that the global mobile workforce will reach 1.87 billion people. This presents a unique opportunity for those in the franchise industry to jump on what is a rapidly growing trend. As more people look to work flexibly, the demand for places for them to do so is growing; and as the corporate real estate market continues to grow, residential property expert CBRE reports that 69 per cent of millennials would trade other benefits for a better workspace.


A growth market full of opportunity This makes the serviced office market one of the most exciting growth markets in the world. Simply put, it is the next franchise frontier. And IWG, with its 30 years of experience in the serviced office market and brands to match every


requirement and style, is now offering people a chance to get involved. In September 2018, the company announced they would be leading the UK’s first serviced office franchise partnership with franchising experts, ACCA Office Ltd. Since then, five more businesses have partnered with IWG, including Kash Office Limited, AMA Workspaces, SME Properties Limited, and Q-Boid Limited. These franchise partnerships will see sites opened across the country over the next couple of years. IWG is present in 3,300 locations, 110


countries and 1,100 towns and cities across the world – and it’s this experience that makes IWG the ideal franchise partner for those interested in taking advantage of the booming demand for serviced offices worldwide.


Julian Chambers, head of UK franchising


at IWG, says: “Partnering with IWG gives business owners the ability to participate in this growth story and take advantage of the


huge demand for flexible, contemporary workspaces – one of the most exciting growth markets in the country. “Our years of experience in the industry and our well-established global network have taught us that building a quality flexible workspace offering requires trust and support. We work closely with our franchisees to ensure that they have a framework to find the right location and design, backed by the strength of our operational and marketing support and the 24-hour customer service that IWG is known for.” l


CONTACT Regus Workspace provider 0113 280 6989 regus.co.uk/franchise franchise.UK@regus.com


BUSINESSFRANCHISE.COM 57


Investment level: £POA


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