FRANCHISEFOCUS IN V ESTMENT: FROM £ 170,000 It's never too late
Anytime Fitness supports the increasing number of older gym goers with its over 55s membership
England) and that physical activity can be beneficial for people who have long-term conditions (Academy of Medical Royal Colleges), it’s clear that maintaining an active lifestyle is vital to both living and ageing well.
W With this in mind, Anytime Fitness is
proving that 55 is the new 40 with the launch of Anytime Prime, an exclusive membership for over 55s. The membership, available at a growing number of Anytime Fitness’s 160-plus UK clubs, provides a range of unique benefits to help over 55s achieve their fitness goals in a fun and social environment. This new product allows Anytime Fitness to add another string to its bow, appealing to a wider audience that have arguably been underrepresented and neglected in the fitness industry historically. Membership benefits include free,
bespoke Prime group exercise classes focusing on low impact, recovery, balance and flexibility, as well as access to personal trainers who specialise in working with over 55s. In line with the brand’s supportive and welcoming ethos, Anytime Prime also embraces the social side of exercise, with other perks including free post-workout hot drinks, social activities for Prime members and discounts at local amenities, including garden centres and physiotherapists. Marvin Burton, experienced personal
trainer and Anytime Fitness UK’s head of product, says: “Over 55s love their fitness, and as our most loyal members, we’re delighted to be able to offer them a membership that specifically supports their goals. “More of the older UK population are ensuring they look after themselves by staying active. Anytime Prime has been created with their needs in mind to offer welcoming environments to work out in and the opportunity to train with like- minded people.
“As well as the membership benefits in
the gym itself, our clubs are establishing key local partnerships so Prime members can enjoy a number of exclusive discounts and opportunities within their local community.” Anytime Fitness prides itself on the
community spirit within its clubs, and a membership dedicated to over 55s is a unique offering in the UK. The hope is that it will encourage members to embrace an active lifestyle and form new friendships.
Joining the Anytime Fitness family With more than 160 clubs now open in the UK, Anytime Fitness is staying true to form as the fastest-growing franchise in the world (IHRSA). The brand has seen substantial global growth over the past 17 years, and now boasts a worldwide presence of over 4,500 clubs across 33 countries. Anytime Fitness is a globally recognisable
brand with personality at the heart of its business model. A leading global franchise, Anytime Fitness is an established brand
that prides itself on providing a low-staffing business model that allows a great work-life balance. Prospective franchisees can also benefit from an attractive fixed franchise fee and a proven model with a UK success rate of 97 per cent. A background in health and fitness is not required. Anytime Fitness provides support and guidance for all levels of experience – living up to its promise to ‘Let’s Make Healthy Happen’. With comprehensive training and customised ongoing support from dedicated franchise consultants, it’s easy to see why 60 per cent of franchisees have gone on to own another club. l
CONTACT Anytime Fitness Health and fitness 0330 332 2361
anytimefitness.co.uk/bfm jointhefamily@anytimefitness.co.uk
BUSINESSFRANCHISE.COM 81
ith the knowledge that 36 per cent of people over 55 are currently inactive (Sport
Investment level: £100k+
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