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FRANCHISEFOCUS IN V ESTMENT: FROM £300,000 A business built to last


Combine the certainty of franchising with the security of property with Platinum Property Partners


E


mbarking on a new venture is daunting at the best of times, but social, political and economic


uncertainty can really put the brakes on your decision to start a new business.


Uncertainty is a feeling to embrace: risk is a fact to mitigate At the time of writing, Brexit negotiations are still ongoing. Whatever the future holds for the UK, there will be an unsettled period to follow as the nation adjusts, but is that a good enough reason to press pause on your business plans? In some industries the answer may be yes, but in the property sector, the answer is most definitely no.


Deal or no deal, there’s never a bad time to invest in property It’s true that many property investors learned the hard way following the crash triggered by the financial crisis of 2008. When prices dropped, owner-occupiers, landlords and developers alike realised that they were too highly geared and capital growth was no longer a profitable strategy. Professional investors on the other hand, who had stress-tested their property businesses and focused on a longer-term strategy, were able to weather the storm. This was certainly the case for Platinum Property Partners (PPP), a franchise launched in 2007. By the time the crash was in full swing, there were over 35 Franchise Partners making significant incomes from their specialist buy-to-let businesses. Not one PPP Franchise Partner failed because of the ‘house-price crash’. Today, house prices are still rising in most regions with the exception of London, mortgage interest rates remain low and tenant demand continues to significantly outweigh supply.


In early 2017, Sejal and Amit Vara started thinking seriously about how they could sustain their lifestyle without working the way they currently did. Amit was, and still is, an accountant for a financial services


firm; Sejal had moved from managing international media sales for a television broadcaster to part-time sales for a publishing company that gave her more time to spend with their young children. They’d already had a taste of how


investing time and money in the right business could provide fairly hands-off returns in the long term and now they wanted a business of their own that would offer the same. “We looked at several businesses, including a restaurant, but we’d need to work in the business every day and there was a risk it wouldn’t work out in the current climate,” says Sejal. After attending a Discovery Day, they


felt PPP was not only a reputable and trustworthy company, but one that had a proven track record of minimising the risks and maximising both the financial and lifestyle rewards of investing in property. Living in North London, they were slightly concerned about finding affordable properties, but with the help of PPP purchase mentors, they were able to find a suitable location just 30 minutes from where they lived.


Sejal and Amit joined PPP in April 2017.


By September, they had gone sale agreed on two properties and Sejal had given up


her part-time job. These two high-quality houses in multiple occupation (HMOs) are generating a 13 per cent and 15 per cent return on investment; a third was completed and tenanted recently and two further properties are due to go into refurbishment imminently. The couple predict that with five properties, they will reach their goal of achieving a six-figure annual gross profit. Sejal has already achieved a level of work-life balance she was hoping for and loves running a business where she is continuously learning while securing her family’s future. Sejal continues: “Now is actually a great


time to buy, so my message to anyone who is serious is don’t wait! There is room for negotiation, professional investors are attractive potential buyers and the market changes every day. The biggest risk is not getting started at all.” l


CONTACT Platinum Property Partners Property investment 01202 652 101 platinumpropertypartners.co.uk info@platinumpropertypartners.co.uk


BUSINESSFRANCHISE.COM 77


Investment level: £100k+


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