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p Matt and Louise with their twin boys Ralph and William


dream of building a team of coaches was about to become a reality. “When I heard about the new licence, I


knew I had to get involved straight away. Ever since my twins arrived, it’s been my vision to build a fi rm and have a business that works in my absence, so it just made complete sense. Establishing my team of employee coaches will mean I can depend on them to keep the business running when I’m out, so I can enjoy spending precious time with my family. “Ralph and William are approaching three and I want to be with them throughout the most crucial parts of their childhood. With my employee coaches, I can reach a new level of consistent income, which can be reinvested into marketing to generate more leads. And, with a new team


in place, I can become a lot more fl exible. It’s a win-win situation.” Matt currently coaches 19 one-to-one


clients, four group-coaching clients and has a projected turnover of £350,000 by the end of his fourth year. With the launch of his latest group-coaching ActionCLUB, his fi rst employee coach will be ready to take the reins and lead the session right from the start. “After their training, I will focus on


shadowing and working with them to reach a point where they can run it themselves. I always think that the best way to learn is by getting in and doing it – and


there’s no better time than in a group- coaching environment. But, of course, I’ll be there with them every step of the way. It will also be great to see how they work in that situation to assess the dynamic between them and the clients. It will be a huge learning curve for me, as much as it is for them. “Growing the team will make the


transition from being a coach to focusing on running the business much simpler. I can be working on the operations side of things while my team delivers the results. It will be a true collaborative effort and I’m very excited to see what the future holds.”


BUSINESSFRANCHISE.COM 17


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