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Top 5


Greensleeves G


reensleeves is one of the UK’s largest, fastest-growing and oldest established lawn care providers. Through its network


of 84 franchises across the UK, it offers high- quality, affordable lawn care treatments to over 50,000 customers, with bespoke tailor-made products to achieve a deep-green, weed-free lawn. Greensleeves continues to grow from strength to strength, and in 2015 consumer champions Which? awarded it with an endorsement. Greensleeves had to pass rigorous assessments, which included a face-to-face evaluation by an independent assessor, in-depth vetting of the company’s policies and procedures, as well as spot checks on local offices across the UK. Greensleeves takes great pride in being the first


90 | The Franchise Magazine 2017


national lawn care company on the Which? trusted- trader scheme. Greensleeves believes that there is a great deal of satisfaction and pleasure from looking out onto a well-kept lawn, free of weeds and moss. Achieving the dream, however, can sometimes be tricky and time consuming, which is why many of its customers turn to Greensleeves year after year for expert care. Greensleeves uses only top-quality products with ‘no-scorch’ technology – no need to water in – combined with time-release granules that supply a steady amount of nitrogen so as not to produce surge growth, providing a long-lasting green lawn. The treatments are safe for children, pets and plants and Greensleeves’ services often work out cheaper than doing it yourself, which allows you to ultimately


spend more time enjoying the garden lawn you love. The job of a Greensleeves franchisee is to analyse, advise on and treat its customers’ lawns, visiting at least five times a year to ensure the lawn is kept green and healthy throughout the seasons. Services range from seasonal treatment programmes through to specialist applications, such as scarification, hollow tine aeration and reseeding, depending upon the requirements of each individual lawn. Greensleeves has a high customer demand for its services and many of its new customers are largely generated by personal referrals from existing satisfied customers. As a result, Greensleeves needs more franchisees to roll out its high-quality service across the country. Its vision is to create 125 franchises across the UK that offer a quality service


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