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Retail


he ZipYard is the fastest-growing garment alteration franchise in the UK. With distinctive branding and a well-planned shop fit to minimise square footage for maximum profit, the opportunity provides owners with a business that is welcome on any high street. Officially launched in Britain by The Bardon Group in 2011, growth has been very strong. The company is well on the way to achieving its initial target of opening 50 centres in the UK, and network sales by the end of 2017 are expected to exceed £3.5million.


The ZipYard T


Specifically designed to project a stylish, high-quality image, The ZipYard offers a wide range of alteration and tailoring services, all done onsite by trained professionals in purpose-built shop-fitted centres, branded in its signature eye- catching yellow and black. From dress restyling, bridal-wear fittings or formalwear alterations, The ZipYard provides incredibly convenient, speedy and cost-effective


clothing alterations and repairs to its customers. Former driving instructor Richard McConnell opened England’s first ZipYard franchise in Altrincham in 2011 and has been so successful that he and his wife, Marie, decided to open a second centre in Wilmslow in 2013. Richard said: “We did lots of research in the


franchise press and online, and looked into a wide variety of franchises. The Altrincham ZipYard has exceeded all of our expectations, and does over 1,000 transactions every month! The model is so well thought out, it was easy to replicate it in Wilmslow. “We went to meet Nigel Toplis, the franchisor, and we visited a centre in Wales. We were impressed by the professionalism of the franchise. The brand is very strong and the shop fit is amazing, from the fitting rooms to the equipment and layout.” The ZipYard franchise package is a total


turnkey operation, comprising a complete shop fit, state-of-the-art machinery, computer systems


and a comprehensive marketing package, which includes regional PR activity, planned door drops, advertorials and email marketing. The initial package includes industrial sewing machines, specialist alteration and repair machinery, a computer, software, electronic point of sale system, signage, fixtures and fittings, various consumables, starting stock, plus a marketing and PR campaign to launch each ZipYard centre. The ZipYard franchise head office provides a


wide range of ongoing support and training to the network, including a comprehensive range of marketing and promotional collateral that is supplied free of charge throughout the year, an annual network meeting, one-to-one counselling, procurement channels, and support in recruiting staff. All ZipYard franchisees also have access to a retained PR agency that carries out regular activity on behalf of The ZipYard to raise awareness and generate footfall. n


“The ZipYard is the fastest- growing garment alteration franchise in the UK”


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