A/W 26/27 style and
colour directions provided by Première Vision
Smart Creation
Like other industries, fashion is under pressure to find practical ways of reducing its environmental impact while securing future material supplies. At Première Vision, the Smart Creation area has become an increasingly important part of the event, showcasing innovations at the fibre stage, with new materials, treatments and finishes offering more responsible alternatives.
Flax/hemp fur BioFluff
Cocoons used for the production of peace silk
Peace silk BioFluff Plant & silk based fur
BioFluff, an American biomaterial start-up, is developing new plant- and silk-based alternatives to traditional fur and shearling. Its first collection centres on a fabric made from flax (linen) and hemp fibres, with a certified viscose backing. The material is knitted rather than spun into yarn, allowing the natural behaviour of the fibres to shape the surface. Different finishes and colourations create varied effects, from straight to curled textures, with the possibility of drop parts for further realism. Alongside the plant-based version, BioFluff has introduced a more luxurious fabric aimed at brands looking to move away from fur while retaining a high-end look. This option is made entirely from silk, both in the pile and backing, giving the material a soft touch and lustrous appearance. Although the current version uses virgin silk, the
Silk fur
company is exploring peace silk as a potential alternative. The silk fabric is priced at around €250 per metre, while the plant-based range is more accessible, from €25 to €45 per metre depending on colour, length and volume. The fabrics are produced in widths of 120–140 cm and are designed for versatility. They have already been adopted by fashion brands such as Ganni and Stella McCartney, as well as in interior design applications for upholstery, lighting and furniture. BioFluff is also expanding into toys and decorative textiles. The material can be embroidered, offering creative possibilities for designers, as demonstrated in collaborations with fashion designer Lea Lahr on zero- waste couture.
More information
www.bio-fluff.com
november 2025 | 41
Among the exhibitors in the Smart Creation area were several returning companies that present updated versions of their innovations at each edition of the show. One of them was Cocccon from India, known for its organic peace silk fabrics made from cocoons after the butterflies have naturally emerged (see also the Première Vision trends report in Issue 93).
More information
www.cocccon-organic-silk.com
Peace silk Cocccon
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