point of sale ..... point of sale ..
UP ON WEARSIDE AND £1000 TIP BRIGHTENS UP DAY FOR SUNDERLAND CABBIE STAN
It was the 9th of March and I was in Sunder- land, standing outside the Stadium of Light, to be precise. It was a beautiful bright day, but cold. A chilly breeze was blowing in off the River Wear. I had gone to Eng- land’s 5th largest football stadium in the hope of finding anoth- er lucky cabbie to tip £1000. Sadly for me, there wasn’t a cabbie in sight. So I made my way down the Wear- mouth Bridge and headed into town. There was a surprising lack of black cabs in the town centre too, so I decided to ring for one. I had spotted a few taxis from Steels Taxis, as I was walking in. So I gave them a call.
ANOTHER SUCCESSFUL LAUNCH FOR THE LONDON TAXI
Last month saw the London Taxi success- fully launched in Riyadh in the Kingdom of Saudi Arabia as another city welcomes this unique vehicle. Poland, Spain, Ghana, and Malta are just some of the other countries where the London Taxi and the London Taxi service have been proving a hit with passengers and drivers alike. “We have started a pro- gramme of launches all over Europe and the Middle East and each one is more successful than the last,” said Matthew Cheyne, Inter- national Market Development Director for The London Taxi
Company who make and sell the London Taxis around the world. The London Taxi Serv- ice is a high quality premium service that is cheaper than a tradi- tional limousine. It also benefits from using the unique and recognis- able London Taxi which is the only taxi in the world specifically designed for the role. “Passengers love the privacy of their own compartment away from the driver,” said Mr Cheyne. “They have five comfortable seats facing each other so they can talk easily to their companions. The drivers are polite and helpful and wear a uni- form as well as being
trained to help passen- gers with luggage, open doors and assist with information on hotels and restau- rants.”
The London Taxi has long been seen as the best in the world and the London Taxi driver as the best driver in the world. Now it’s possi- ble to have the same service as London, anywhere in the world! “We get lots of interest from hotels, tourist destinations, airports and airlines all wanting to know more about the London Taxi serv- ice,” continued Matthew.
The London Taxi serv- ice can be adapted to any city or country in the world and more information can be found by contacting enquiries@london-
taxis.co.uk.
See our adverts on pages 44, 46 and 104.
PAGE 102
No sooner had I put the phone down then I saw it, the familiar orange trilby,
the
unmistakeable blue trench-coat, the fistful of cash... it was my sticker! The lucky owner’s name was Mr Stanley Leadbetter. And it’s fair to say he was absolutely made up with his £1000 tip. “I’m so shocked and very happy,” he said. “It was my 50th birth- day last week... what a fabulous birthday present. I never thought I would win when I put the sticker up in my cab!”
So another lucky cab- bie is £1000 richer and next month it could be you.
Over the last year the mystery tipper has travelled up and down
the land giving £1000 away to various taxi drivers in some of our beautiful cities. Don’t miss out and next month our trilby hatted and raincoat coated lady could be visiting you.
Just remember, no sticker, no tipper, so make sure you get yours by call- ing Swinton Taxi Division for a quote on 0800 024 1013*. You can also visit the Swin- ton Taxi Division website at www.swinton-
taxi.co.uk – where you’ll also find all the latest taxi driv- er offers too. You can also keep track of me on Face- book and Twitter to see which cities I’m off
to in 2010 – and have your say on which city you think I should visit next – just search for ‘Mystery Tipper’ and become a fan or follow me for all the inside info. P.S. In April we are in Basildon District on the 13th so have your stickers ready!
*Calls may be record- ed. Terms and conditions do apply – please ask or go online for details.
See our adverts on pages 1, 3, 11 and 102.
CHOICEQUOTE INSURANCE TAKES TO THE STREETS!
Where do you adver- tise that will be seen by taxi drivers every- where? On other taxis of course – that’s where!
ChoiceQuote Insur- ance, the Taxi Insurance specialists, have recently branded five cabs in the Liver- pool, Stockport and Glasgow areas follow- ing on from the success of previous ChoiceQuote branded cabs in Edinburgh and Dundee. These taxis will become a regular sight at taxi ranks and airports for the next six months and will help to promote the Choice- Quote brand.
Marketing Manager, Lindsay Brown, said: “ChoiceQuote are well known by taxi drivers across the UK as we have specialist insur- ance rates for both public and private hire drivers as well as legal, accident and break-
Pictured are the Liveried taxis outside the Choicequote offices
down cover, meaning we can offer the drivers a fully comprehensive package. Using these cabs to promote the brand, backs up our usual advertising in local press, on bill- boards and online and we get many cus- tomers mentioning they have seen these cabs on the streets, proving this type of advertising works real- ly well”. For further info Tel: 0800 230 0913 or see our advert on page 19.
PHTM APRIL 2010
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