A P A C AWA R D S
B E S T S E R V I C E D A P A R TM E N T B R A N D I N
A SI A - P A CI F IC
ASCOTT WORDS RICHARD LORD
JUST OVER 40 years since it opened its first property, in Singapore, Ascott has become the defining serviced apartment brand across large parts of the world. The company, which also triumphed in the Best Hotel Loyalty Programme in Asia-Pacific category for its Ascott Star Rewards, trades off a combination of killer central locations, sizeable units appointed to an extremely high standard, high- quality leisure facilities and plentiful features designed to make it easier for residents to work from home. Perhaps its greatest strength, though,
is the flexibility offered by its business model, which is set up to cater equally to long- and short-stay guests. With 14 different accommodation brands, Ascott aims for consistency of quality while serving every conceivable market niche. Among its most notable city- centre properties are Ascott Makati, Ascott Raffles Place Singapore and Ascott Marunouchi Tokyo.
NEED TO KNOW Ascott has nearly 1,000 properties across its 14 brands. They can be found in more than 230 cities,
located in over
40 countries on five continents. They contain
a total of more than 170,000 units.
‘The business model caters equally to long- and short-stay guests’
“What really defines Ascott is our
agility to evolve with the needs of the market and to stay relevant,” says Tan Bee Leng, the company’s CCO. “Our strength lies in our ability to deliver on a truly authentic stay experience
ABOVE: Ascott North Point Hong Kong
while leveraging a trusted hospitality legacy. Ascott’s model further ensures that no matter which destinations our guests choose, they will still be able to enjoy the same brand experience they’ve come to love.”
LEBUA MIGHT BE a small brand, but its ambitions are as gigantic as the landmark building its signature Bangkok properties inhabit. The winner of Best Luxury Hotel Brand in Asia-Pacific (it also took home the Best Independent Hotel Brand award for the
same region), Lebua operates two hotels within the city’s iconic State Tower development: the chic Lebua at State Tower and the even grander Tower Club at Lebua.
Within them,
every room is a suite, all with balconies featuring spectacular panoramas of
74 BUSINESS TRAVELLER ASIA-PACIFIC B E S T L U X U RY H O T E L
B R A N D I N A SI A - P A CI F IC LEBUA
WORDS RICHARD LORD
the Bangkok skyline, and all infused with a suavely minimalist design sensibility. The brand winningly combines luxury with a stellar line-up of F&B outlets housed in The Dome at the top of the tower, including two that each boast two Michelin stars. And there’s
an even more opulent component to the Lebua universe – Lake Okareka Lodge, a secluded lake house near Rotorua, New Zealand that offers just three suites, each accommodating up to nine people Coming soon: a 49-room Labua property in Udaipur, Rajasthan.
NOVEMBER/DECEMBER 2025
IMAGES COURTESY OF THE ASCOTT LIMITED; LEBUA
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