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B E S T A S I A - P A CI F IC A IR L IN E


B


usiness Traveller Asia-Pacific readers have voted Singapore Airlines the Best Asia-Pacific


Airline for 34 consecutive years. It’s easy to see why. In addition to winning the best airline award, the Singapore fag carrier also took home this year’s top honours in the Asia-Pacifc categories of best first class (see page 47 – SIA won globally in this category, too), best business class, best cabin crew and best infight entertainment (IFE). Singapore Airlines’ in-fight service remains legendary, with the carrier voted the best due to its high-quality service across all cabin classes, particularly in view of its renowned cabin crew training and the luxurious features of its premium cabins, such as the spacious Airbus A380 Suites and “Book the Cook” meal options. To boot, SIA’s modern fleet,


commitment to innovation, consistent upgrades and strategic location at Changi Airport further contribute to an excellent passenger experience. Over the past year, the Star Alliance carrier has continued to invest in its products and network, mounting additional fights to global and regional destinations, including to new Asian destinations and up to a double-daily service to more far-fung ports such as Christchurch, New Zealand, offering travellers greater choice and fexibility. Moreover, SIA is constantly reviewing and adding to its industry partnerships, including its new joint venture with Garuda Indonesia, and a strengthened joint venture with ANA. One of the largest A380 operators


today, going forward the Singapore fag carrier will once again be redefning its long-haul travel experience with all-new products on its upcoming Boeing 777-9 aircraft, alongside cabin upgrades for its A350-900 long-haul and ultra-long-range aircraft. As part of the refresh, the premium


carrier’s seven A350-900ULR aircraft will get an all-new frst class cabin for the frst


66 BUSINESS TRAVELLER ASIA-PACIFIC


SINGAPORE AIRLINES


WORDS DOMINIC KEITH


time, while all 41 A350 aircraft will get next-generation business seats. These A350-900 frst and business


products are designed from the ground up, with a spacious layout and new ergonomic elements that cater to customer needs; they get the same seat designs that will feature on the upcoming 777-9 aircraft. Meanwhile, Singapore Airlines is also in the process of upgrading the premium economy class and economy class cabins on these 41 A350 aircraft.


ABOVE: The A350- 900ULR long-distance specialist


Asia-Pacific’s perennial favourite goes from strength to strength Singapore Airlines told Business


Traveller Asia-Pacifc that its customers will get to experience premium class seats that “push the boundaries of comfort, luxury and modernity for an unparalleled onboard experience”, and elevated in-fight dining and amenities across all classes. What’s more, travellers can look forward to an enhanced IFE experience with its all-new KrisWorld IFE system launching in 2026. On the ground, Singapore Airlines is


NOVEMBER/DECEMBER 2025


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